On 31 May and 1 June 2010, the European Business Masters Cup had a successful premiere in Italy. The management simulation took place at the Libera Università Internazionale degli Studi Sociali Guido Carli (LUISS) in Rome. In fact, it was a double premiere: 44 MBA-students registered for the business game. Due to the big number of participants, for the first time in the ebmc’s history the seminar leaders Magdalena Weinle and Dr. Hartmut Rösch had to conduct the simulation on two independent markets with four companies each.

Three premium offerors (Copystar, Copix, Premium Ecopies) and one discounter (Flash Copy) entered market A.

ebmc in Rome: The winners take it all (1)