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Stuttgart Media University
On 20 and 21 October 2009, the ebmc returned to
its roots: The last preliminary round of 2009 has taken place
at Stuttgart Media University (HdM), Germany. 13 students of Print-Media-Management, Mediapublishing, Electronic Media, Computer Science and Media, Media Management, Advertising and Marketing Communication and Packaging Technology
seized their chance to put theoretical business knowledge
into practice. Unlike in the previous rounds, female participants were in the majority. One of the three companies, CP Lux, was run by women only. True to their motto "copying deluxe", they successfully pursued their premium strategy. The copier manufacturer PrinTec embarked on a low price strategy, Cat’s Copy Company striked a balance between both extremes.
ebmc in Stuttgart: Welcome back home! (1)
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