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| General information about the field
of Packaging Technology |
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| Alongside the globalisation of markets,
the increasing international trade and transfer of goods goes the
importance of packaging. The requirements addressed to packaging are
getting more and more complex.
Not only the functional aspects like protection, durability, transport and storage ability, handling quality or ecological compatibility are relevant for the success of a packaging system. Economical and aesthetic dimensions play an importance growing role in contemporary packaging developments. It is necessary not to see product and packaging as isolated phenomenons. |
Much more it is an contemporary approach
to handle packaging as an integrative part of brands and products.
Particularly in the market for fast moving consumer goods packaging
connects the consumer to the product and the manufacturer. It is an
elementary communication and marketing instrument.
There is a large variety of technological solutions for the many-sided requirements that each product is requesting. Plastic, rubber, fibre, glass , aluminium, metal, composite materials and other high-tech materials require a high level of creativity and know-how in technical design, development, realisation and industrialisation of a system. |
