Diese Website verwendet nur technisch notwendige Cookies. In der Datenschutzerklärung können Sie mehr dazu erfahren.

Zum Hauptinhalt springen
Logo, Startseite der Hochschule der Medien

Modul Digital Brand Experience

(Digital Brand Experience )

Modul:255064 Digital Brand Experience (Wahlpflichtmodul im Grundstudium), Schwerpunkt: Branding
Modulverantwortlicher:Prof. Dr. Jürgen Scheible
ECTS-min./max.: 5 / 5
Workload:

Lecture: 255064a Digital Brand Experience
15 meetings with 2 SWS each = 22,5 hours Research and project work on an industry case within a team = 37,5 hours Whole workload = 60 hours

Lecture: 255064b Transferprojekt Digital Brand Experience
15 meetings with 2 SWS each = 22,5 hours
Conception, design, realization and documentation of a complete digital user experience project within a team = 67,5 hours
Whole workload = 90 hours

Modulprüfung: PA
Kompetenzprofil
Lernergebnisse:Gaining theoretical knowledge:
  • Understanding digital brand experience - how brands can interact and communicate with users through digital brand touchpoints
  • Knowing what is branded interaction design - thinking and process
  • Understanding current digital technologies - what are the state of the art technologies that foster digital brand experience
  • Learn practical skills:
  • Being able to to carry out a Digital Brand Experience Project for the industry, including conception, designing interaction and UI , developing low fidelity prototypes
  • Being able to generate and evaluate new ideas
  • Being able to produce interactive digital content for digital brand experiences
  • Weitere Angaben einblenden
    Voraussetzung für dieses Modul: -
    Dieses Modul ist Voraussetzung für:-
    beinhaltet folgende Lehrveranstaltung(-en):
    EDV-Nr Lehrveranstaltung Art  SWS  ECTS  Prüfungsform
    255064a Digital Brand Experience - 2 2 *
    255064b Transferprojekt Digital Brand Experience - 2 3
    * kennzeichnet Prüfungsvorleistungen