How digital transformation changes organizational culture
Apple, Google, Microsoft, Facebook, Amazon... the world's most valuable brands are platform companies. They orchestrate huge ecosystems around the globe, letting traditional business landscapes disappear. While digital platform technologies are transforming traditional business models and related products, there is an enormous transformative power impacting the management cultures of organizations as well. The next big breakthrough, will it be a leadership disruption?
Getting prepared for the „VUCA" world, means that companies build dynamic capabilities in the field of complex networks and ecosystems. For example, in agile organizations new roles and structures are being created that dissolve the strict interdependency of functional and disciplinary leadership. These new roles enable leaders to flexibly connect different teams in networked systems. In adaptive organizational structures, leaders are increasingly concerned with strengthening the role of the team and enabling communities to organize and regulate themselves.
In these cooperative organizational structures, communication turns out to be the key. At the core of the leader's daily business is connecting the right people, facilitating communication and collaboration among the different players and orchestrating the communicative interactions against the background of the company's platform strategy.
Es handelt sich um eine hochschulöffentliche Veranstaltung.