Bachelor of Arts

Social Media Marketing & Management

Want to turn your passion for social media into a career? The English-taught bachelor’s programme Social Media Marketing & Management combines business and media skills with creative content creation and AI – hands-on, future-ready, and perfect for managing digital platforms.

Quick facts

Degree programme: Social Media Marketing & Management
Degree: Bachelor of Arts
Standard period of study: 7 semester
Admission restriction: Yes
Admission: Winter semester
Teaching language: English

Website: https://www.hdm-stuttgart.de/smm
Study contents: Course catalogue
Social Media

Special admission procedure

Programme structure

Interdisciplinary, hands-on, and future-focused

The interdisciplinary programme combines business, media production, soft skills, and AI applications. It includes a two-semester foundation phase, a four-semester advanced phase, and an internship. Students gain practical experience through real-world projects with industry partners. Key topics include social media, strategic management, and digital marketing tools. Small groups and innovative teaching methods ensure effective, hands-on learning.

Perspectives

Exciting Career Opportunities in Social Media Marketing & Management

The programme prepares you for the growing job market in social media marketing. With hands-on experience, AI tools, and interdisciplinary projects, you gain skills that are in high demand across industries. Whether as a social media manager, content creator, strategist, or consultant – your expertise in digital marketing, data-driven analysis, and creative storytelling opens up diverse career paths. A dynamic field and emerging technologies offer excellent opportunities for growth and development.