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Journalism & Communication Management

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Are you a student with a content-oriented background, for example in journalism, media and communication, public relations or corporate communications? Would you like to learn to develop new concepts and strategies addressing core needs of your audience? Are you interested in improving your skills in leading innovative teams? Then our Minor Programme Journalism & Communication Management is the perfect choice for your semester abroad.


You will learn a wide variety of useful skills to design and implement novel ways of communication in a digitalized world. You’ll apply efficient tools to create ideas and to develop content-based business models in our Innovation Management module. You’ll learn how to lead a team in our Leadership class, and will widen your understanding of strategic communication in our Corporate Communication class. Reflect the societal impact of digital media technology in our Technology and Media Ethics module and create inspiring media products for an international audience as part of our International Content Productions course. None of our classes are sandbox projects – instead you will improve your skills whilst working on case studies from industry partners.

This Minor encompasses 30 ECTS in total and consists of five different modules and a German language course. All minor modules are compulsory for our degree students, too. You will study in multinational teams with your international and German peers. This is a great opportunity to meet local students, to develop a deeper understanding of German culture, and to be supported by experienced buddies, who are familiar with all the things you need to know on campus.

Joining our Minor, you will gain advantage from a team of lecturers with a broad range of professional backgrounds. All professors and lecturers teaching in our Minor are well-known experts in their specific field and have had leading positions in the media industry or in public relations. They all have a background in multinational companies and/or in transnational teaching projects involving partner universities around the world. You will also benefit from our strong international network as a member of the European Journalism Training Association (EJTA), as well as from guest lecturers from our strategic partner universities, e.g. in Amsterdam, Copenhagen, Istanbul, Oslo, and Syracuse, NY, USA.


Alexander Mäder

Prof. Dr. Alexander Mäder

OfficeS304 (Nobelstraße 10a)
Phone+49 711 8923-2687

Exchanges Team

Phone: +49 711 8923 2035