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Media Creation and Management

With its minor the department of Media Management at Stuttgart Media University offers international students to gain inside knowledge of how to create media formats from having the idea, putting it into practice with production to how to manage the results. If you are interested in the different aspects of media management, want to be creative hence at the same time learn more about international operating media services and invent new business models — "Media Creation and Management" is the right programme to study. The minor is comprised of the following modules:


Media Creation and Management



223631 International Media Management 6 ECTS W/S
223333 Corporate Finance and Entrepreneurship (Business Administration) 6 ECTS W/S
223336 Marketing-Management and Digital Marketing (Business Administration) 6 ECTS S
223632 Internet and Digital Media (Media Management) 6 ECTS W
722300 Media Production 8 ECTS W/S
722310 Field Trip/Study Project 2 ECTS W/S
  German Language Course 2 ECTS W/S

The programme focusses on fostering innovation in media both from a management as well as a technical and creative perspective. It will be taught together with regular degree seeking students, typically in their last year of their bachelor studies. This minor is suitable for all bachelor students of media science with an interest in business administration as well as for students in business administration with an interest in media and creation.

The course language will be English except for the German Language Course where international students from different Universities around Stuttgart come together.

The staff of the department of Media Management is comprised of seasoned managers and entrepreneurs having spent many years in leadership positions in the relevant industry before returning to teaching and research. Multiple teaching approaches (traditional classroom, small groups, management simulations, action and project based learning, guest speakers) distinguish the minor from traditional study abroad programs creating a seamless experience for the learner. Students will attend lectures as well as working in groups or individually. Likewise will the formats of assignments in the various courses differ – from oral presentations to term papers, learning portfolios and business plans to video clips and apps.

This program is not only suitable for future leaders of the media industry, but for anyone interested in driving innovation both as an entrepreneur as well as an intrapreneur within large corporations.



Name: Prof. Dr. Eva Stadler 
Function: Professor for TV Management
Phone: 0049 711 8923-2743
E-Mail: stadler@hdm-stuttgart.de


Name: Marlen Döhnert 
Function: Academic staff
Phone: 0049 711 8923-2658
E-Mail: doehnert@hdm-stuttgart.de 

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