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Media and Management

We welcome students from universities around the world to our Minor „Media and Management“!

This Minor will give students an overview of international, social, and economic aspects of the media industry. It provides the opportunity to study the various aspects of online media such as managing online media projects or developing online content in depth.

Media and Management


Part 1: Media

Web/Media Project 9 ECTS
Media Production 2 ECTS
Online Media Case Studies 3 ECTS
International Media Research 5 ECTS

Part 2: Management

International Media Management 2 ECTS
Leadership and Management 5 ECTS
Introduction to International Business 2 ECTS

Part 3: Language Skills

German Language Course 2 ECTS

The Minor consists of theoretical lessons and practical assignments in which students discuss and analyze important issues of the media industry and gain hands-on experience. Topics include business and financial models of media companies, challenges of the internationalization of media products, production of media content and trends in the media industry.

If you are interested in being part of an international team of students, “Media and Management” offers you various concepts of lectures such as traditional classrooms, case studies, e-learning modules and guest speakers.

To attend this Minor it is required to have CEFR level B2 of English (i.e. intermediate/upper intermediate) or higher. You do not need to have already gained experience or previous knowledge in business-relevant topics of the media industry.

Media and Management is offered both during winter and summer semester.


What students say about this Minor:

"The Minor Media and Management provided me with a great combination of theoretical knowledge and practical projects. I've got deep knowledge about each media sector, which helped me to apply the information in various courses. In addition to this, HdM offers a great variety of media-related events to develop personal and professional relations. If you are interested in the media industry - this Minor is definitely for you!"

Karolina Baltuonyte (winter term 2014/15)


Your contact at the faculty:

Name: Tamara Ebner
Function: International Coordinator of 'Media and Management'
Phone: +49 711 8923-3191
E-Mail: ebner@hdm-stuttgart.de
Name: Carina Michel
Function: International Coordinator of 'Media and Management'
Phone: +49 711 8923-2310
E-Mail: michelc@hdm-stuttgart.de
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