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Modul Corporate Communications

(Corporate Communications )

Modul:

226502 Corporate Communications (Pflichtmodul im Grundstudium), Minor: Journalismen Creation Management

Modulverantwortlicher:

Prof. Dr. Swaran Sandhu

ECTS-min./max.:

6 / 6

Workload:

6 ECTS equals roughly 180 working hours (hs).

in-class sessions (14 weeks for 4 hs) (4 SWS): 56hs

preparation, independent study, literature research, preperation of projekt (4h for each session): 56hs

Capstone project: consultancy or research project in corporate communications: 68hs

Modulprüfung:

TEA

Kompetenzprofil

Lernergebnisse:

The module Corporate Communications combines actual research in corporate communications with applied case studies. The main question is why organizations aim at achieving communicative goals like reputation, legitimation or image and how they are accomplishing their goals by communicative means. We will take into account the rapidly changing media landscape which moves corporate communications towards an organizational enabler of communicative messages across diverse content platforms.
Since the module is part of our International Semester / Minor Journalism and Communication Management it will be taught in English and encourages students to apply comparative research methods and international case studies in crossnational teams.

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Voraussetzung für dieses Modul:

Dieses Modul ist Voraussetzung für:

beinhaltet folgende Lehrveranstaltung(-en):

EDV-Nr

Lehrveranstaltung

Art

SWS

ECTS

Prüfungsform

226502a

Corporate Communications

V,P,Ü

* kennzeichnet Prüfungsvorleistungen