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226402a International Content Production

Zuletzt geändert:01.06.2016 / Müller
Studiengänge: Crossmedia-Redaktion/Public Relations (Bachelor, 7 Semester), Prüfungsleistung im Modul International Content Production in Semester 6
Häufigkeit: W16/17; S17; W17/18
Dozent: Prof. Dr. Marie Elisabeth MüllerDetails zur Dozentin
Sprache: Englisch
Art: S,P
Umfang: 4 SWS
ECTS-Punkte: 8
Workload: 8 ECTS / 240 h
Beschreibung: In this course participants will work on a concrete communication / content project in an international team. You’ll realize a cross media product based on your own ideas and in the creative work-flow “design thinking” as media prototyping. The product is developed in cooperation with external partners and target groups, e.g. startup company, non-profit organization, community, public institution.
You’ll define communication goals, develop a successful content strategy, manage the work-flow in a team and evaluate the production process. You will gain profound experience in planning and developing content for cross media platforms in culturally diverse and international teams and for professional partners.
The course is part of the minor Innovative Content Strategy and taught in English. (MEM)
English Title: International Content Production
English Abstract: In the course International Content Production you will gain practical experience in a digital media-prototyping process. You’ll work in an international team, develop a content strategy and produce the content / media product in cooperation with stakeholders of non-profit enterprises, communities or public institutions. (MEM)
Literatur: To be able to participate successfully, you will have to read at least *some* of the available literature. Below is a list of selected books:
    Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009.*
      Penny Carté, Chris Fox, Bridging the culture gap, 2008.*
        John P. Kotter, Accelerate, 2014*.
          Clayton M. Christensen/Michael M. Raynor: The Innovator's Solution: Creating and Sustaining Successful Growth, 2013.*

            Clayton M. Christensen/Michael M. Raynor: The Innovator's Solution: Creating and Sustaining Successful Growth, 2013.
              Doug Saunders, Arrival City, 2010.
                Robert S. Fortner, P. Mark Fackler, The Handbook of Media and Mass Communication, 2014.
                Tamara Gillis, The IABC Handbook of Organisational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership, 2011.
                  Kai Hammerich, Richard D. Lewis, Fish can’t see water: How national culture can make or break your corporate strategy, 2013.
                    Andreas Hepp, Cultures of Mediatization, 2012.
                      Richard D. Lewis, When Teams Collide, Managing the international team successfully, 2012.

                        Weitere Literatur finden Sie in der HdM-Bibliothek.
                                        Hinweis zu Terminangaben: Bitte beachten Sie evtl. vorhandene aktuelle Stundenplanänderungen unter
                                        Regelm. Termine:
                                        Mittwoch14:15-15:45S004, Nobelstraße 10a(Unterrichtssprache Englisch)
                                         16:00-17:30S004, Nobelstraße 10a(Unterrichtssprache Englisch)
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