Studieren. Wissen. Machen.


226402a ICP Konzeption

Zuletzt geändert:25.09.2017 / von Carlsburg
Studiengänge: Crossmedia-Redaktion/Public Relations (Bachelor, 7 Semester), Prüfungsleistung im Modul International Content Production in Semester 6
Häufigkeit: immer
Dozent: Markus Pfalzgraf
Sprache: Englisch
Art: S,P
Umfang: 1 SWS
ECTS-Punkte: 2
Workload: 8 ECTS / 240 h
Beschreibung: In this course participants will work on a concrete communication / content project in an international team. You’ll realize a cross media product based on your own ideas and in the creative work-flow “design thinking” as media prototyping. The production process will focus on mobile only. The product is developed in cooperation with external partners and target groups, e.g. startup company, non-profit organization, community, public institution.
You’ll define communication goals, develop a successful content strategy, manage the work-flow in a team and evaluate the production process. You will gain profound experience in planning and developing content for cross media platforms in culturally diverse and international teams and for professional partners.
In fall term 2016_17 we'll work together with the city of Stuttgart, Startup department, and the Startup-Center "Generator" at the HdM.
The course is part of the CRPR Minor "Innovative Content Strategies" and taught in English. (MEM)
English Title: International Content Production
English Abstract: In the course International Content Production you will gain practical experience in a digital media-prototyping process, with focus on mobile only. You’ll work in an international team, develop a content strategy and produce the content / media product in cooperation with stakeholders of non-profit enterprises, communities or public institutions. (MEM)
Literatur: To be able to participate successfully, you will have to read at least *some* of the available literature. Below is a list of selected books:
    Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, 2009.*
      Penny Carté, Chris Fox, Bridging the culture gap, 2008.*
        Clayton M. Christensen/Michael M. Raynor: The Innovator's Solution: Creating and Sustaining Successful Growth, 2013.*
          John P. Kotter, Accelerate, 2014*.
            Richard D. Lewis, When Teams Collide, Managing the international team successfully, 2012.
              Doug Saunders, Arrival City, 2010.
                Mark W. Schaefer, The Content Code, 2015*.

                  Weitere Literatur finden Sie in der HdM-Bibliothek.

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