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Veranstaltungsbeschreibung

226502a Corporate Communications

Zuletzt geändert:22.06.2023 / Wurst
EDV-Nr:226502a
Studiengänge: Crossmedia-Redaktion/Public Relations (Bachelor, 7 Semester), Prüfungsleistung im Modul Corporate Communications in Semester 6
Häufigkeit: immer
Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Corporate Communications in Semester 1
Häufigkeit: immer
Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Corporate Communications in Semester 1
Häufigkeit: nur WS
Dozent: Roi Ben Ami
Sprache: Englisch
Art: V,P,Ü
Umfang: 4 SWS
ECTS-Punkte: 6
Prüfungsform:
Bemerkung zur Veranstaltung: Englisch
Beschreibung: The module Corporate Communications combines actual research in public relations and corporate communications with applied case studies. The main question is why organizations aim at achieving communicative goals like reputation, legitimation or image and how they are accomplishing their goals by communicative means. We will take into account the rapidly changing media landscape which moves corporate communications towards an organizational enabler of communicative messages across diverse content platforms. Since the module is part of our International Semester it will be taught in English and encourages students to apply comparative research methods and international case studies in crossnational teams.
English Title: Corporate Communications
English Abstract: Corporate Communications encompasses divergent streams of Public Relations and Integrated Marketing Communications. The course wants to answer, how organizations achieve communications goals like reputation, legitimacy or image. We will cover diverse topics of current research in corporate communications. Students will be working in small teams to prepare international case studies on corporate communications. The course is part of the Minor "Journalism and Communication Management" and is offered in English language. Students will be a mix of exchange students and resident German students.
Literatur:
  • Christensen, L.T.; Morsing, M. & Chenyey, G. (2011): Corporate Communications. London: Sage.


  • Weitere Literatur finden Sie in der HdM-Bibliothek.