Veranstaltungsbeschreibung

337039a Internationales Medienmanagement/International Media

Zuletzt geändert:	02.09.2019 / von Carlsburg
EDV-Nr:	337039a
Studiengänge:
Dozent:
Sprache:	Englisch
Art:	S
Umfang:	2 SWS
ECTS-Punkte:	2
Workload:	2 ECTS = 60 hours
Prüfungsform:	-
English Abstract:	At the end of this class students will be able to: - Understand the main challenges that the media industry faces; the effects that globalization brings to the media industry; the process of change management and its phases, the role of the manager and their main tasks; different models of change management (organization vs. individual model) - Examine the connections between the macro- (for the whole company) and the micro-level (for employees) changes - Evaluate the tools that can be used to communicate change and their effects - Identify and analyse the most important stakeholders and evaluate the stakeholder interests - Analyse personality profiles, team- and relationship structures - Plan and derive targeted communication measures
Literatur:	Leading Change, With a New Preface by the Author, 2012, John P. Kotter Accelerate: Building Strategic Agility for a Faster-Moving World, 2014, John P. Kotter You will find other course materials on Moodle. Weitere Literatur finden Sie in der HdM-Bibliothek.