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Veranstaltungsbeschreibung

119650a User Interaction in Mobile and Embedded Systems

Zuletzt geändert:14.01.2020 / von Carlsburg
EDV-Nr:119650a
Studiengänge:
Dozent:
Sprache: Englisch
Art: -
Umfang: 2 SWS
ECTS-Punkte: 3
Prüfungsform:
Bemerkung zur Veranstaltung: Englisch
Beschreibung: Mobile User Interaction for Marketing and Advertising

In this course students will learn about the specifics of Mobile Apps for Marketing and Advertising purposes. The goal of the course is to build a concept design and user Interface for a Mobile Marketing/Advertising App as the final project task (mock-up or functional prototype).

Students will first be introduced to a series of relevant topics in the field of Advertising and Marketing. After that students will get to know how to analyze user needs in this field and what are the interaction possibilities to address those needs in a situated, location specific setting. Finally they will be introduced to the process of how to build a concept design, based on the User Centered Design process for designing Mobile Experiences. (Persona, User Journey, Scenario, Task model, Prototype)

The Course is also aimed to be inspirational regarding new forms of Interaction techniques such as Mobile Interaction with a Flying Robot display (Quadrocopter with beamer on it. www.displaydrone.com) or interaction with the physical Environment (MobiSpray.com).

    Topics covered:
  • How advertising works in general
  • How Online advertising works
  • The Opportunities of Mobile Advertising
  • Customer Life cycle & Mobile Loyality
  • SoLoMo - The Social Local Mobile Movement
  • Second Screen Model & Branding
  • Mobile Augmented Reality - Opportunities & Challenges
  • Mobile Interaction at the Point of Sale
  • Mobile User Interaction with Public Screens

English Abstract:

In this course students will learn about the specifics of Mobile Apps for Marketing and Advertising purposes. The goal of the course is to build a concept design and user Interface for a Mobile Marketing/Advertising App as the final project task (mock-up or functional prototype).

Literatur: Go Mobile, Jeanne Hopkins & Jamie Turner, 2012, Wiley
Mobile Marketing, Cindy Krum, 2012, Addison-Wesley
Branded Interactions, Marco Spies, 2012, Verlag Herrmann Schmidt Mainz

Weitere Literatur finden Sie in der HdM-Bibliothek.