823373a English for Marketing B2+
|Zuletzt geändert:||02.09.2019 / von Carlsburg|
|Dozent:||M.A. Peter Kampermann|
Regular attendance at 12 sessions with 2 SWS. Continuous self-study. Participation in panel group discussions, preparation and presentation of a group project, final exam.|
Attendance is mandatory. Students can miss only two sessions of the course in order to be admitted to the final exam.
|Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul:||Entry requirement is at least a Level B2+ or C1 of the Common European Framework of Reference for Languages (CEFR) based on: The result of the Oxford Placement Test (OOPT) with a score ranging between 60-79 (B2) or 80-99 (C1) points OR a certificate from a previously completed B2 or C1 course at the HdM Language Centre.|
Course outline: |
This course is designed to prepare students to communicate effectively in Marketing and PR. We will raise your awareness for the linguistic, communicative and cultural implications in commercial texts. You will receive vital background information on marketing, advertising and PR in the English-speaking world. We will be discussing representative examples for good/ bad marketing, and analyze the stylistic features of effective commercial texts. In groups, you will create commercial texts to be discussed in class, and develop a realistic marketing/ PR project to be presented at the course (incl. critical questions from the audience). At the end of the semester, you should be able to interpret and produce commercial texts (webpages, emails, newsletters, brochures, radio/ TV ads, etc.), and make strategic use of relevant linguistic means to sell yourself and your services/ products.
Course materials will be made available on Moodle and in class.
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