Vorlesungsverzeichnis

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Veranstaltungsbeschreibung

119610a Innovation Management

Zuletzt geändert:	08.04.2022 / Charzinski
EDV-Nr:	119610a
Studiengänge:	Mobile Medien (Bachelor, 7 Semester), Prüfungsleistung im Modul Innovation Management in Semester 4 6 7 Häufigkeit: immer Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Innovation Management in Semester 1 Häufigkeit: immer Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Innovation Management in Semester 1 Häufigkeit: immer
Dozent:	Prof. Dr. Joachim Charzinski
Link zur Veranstaltung / zum E-Learning-Kurs:	https://learn.mi.hdm-stuttgart.de/ilias/goto.php?target=crs_13699&client_id=iliasclient1
Sprache:	Englisch
Art:	-
Umfang:	4 SWS
ECTS-Punkte:	5
Workload:	upon special request from the international office, information is duplicated here from the module level against our lecture system's logic! Lecture: 14 weeks, 4x45 min each = 42 hours Preparation, wrap-up, homework tasks: 14 weeks, 5 hours each = 70 hours Exam preparation: 38 hours total workload: 150 hours
Prüfungsform:
Bemerkung zur Veranstaltung:	Unterrichtssprache Englisch
Beschreibung:	In Summer Term 2022, the lecture has returned to the lecture hall. Course material is available via the Ilias e-Learning system. The timetable will be according to Starplan. Introduction innovation (as opposed to incremental development) main ingredients of innovation failing the innovator's dilemma (famous) examples Innovation Processes and Management stage gate processes diffusion of innovation failing quickly and cheaply innovation project management (design for failure) project reporting portfolio management Tools creativity basics creativity based idea generation systematic idea generation design thinking technology curves idea improvement documentation business sketches elevator pitches Traps and enemies of innovation Open innovation cross-technology, -industry, -market approaches lead user based innovation partnering outside-in methods inside-out methods Business plans business sketches business models simple business cases elasticity cost components of digital products Prototypes and demonstrators Intellectual property rights Practical sessions
English Title:	Innovation Management
English Abstract:	This course is a practical introduction to innovation management. After discussing basic ideas about innovaton, fundamental concepts for managing innovations are introduced (stage gate process, multi-project management). Creativity technologies for idea management are presented as well as tried out in workshop-mode sessions. Discussions of open innovation, business models and intellectual property rights issues conclude the lecture. In our global economy, technologies, markets and industries are changing increasingly fast. Some companies (small ones as well as big ones) are ahead of the pack and are driving change whereas others are too inert and have problems adapting to new situations. The objective of innovationmanagement is to make organizations open for new ideas, to systematically find, generate, try out ideas and bring them to market - and to do this efficiently. The lecture will use examples to show why innovative thinking is indispensable. Problems are explained that arise when innovations are realized in enterprises and in the market. The tools of idea and innovation management are explained. Property rights and patents are explained to raise awareness for the associated pitfalls that are often discovered only after successful market introduction of a new solution, service or product. A significant part of the concepts is tried out in practical sessions and small workshops during lecture time.
Literatur:	Christensen, Clayton M. (1997). The Innovator's Dilemma. Boston, MA: Harvard Business School Press. ISBN 0-06-052199-6. Henry Chesbrough, Wim Vanhaverbeke and Joel West, eds., Open Innovation: Researching a New Paradigm, Oxford: Oxford University Press, 2006, ISBN: 0-19-929072-5. Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet:	will be given in the lecture