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Innovative Content Strategies

Starting in winter semester 2016/17 Stuttgart Media University will offer a new minor with focus on content strategy. The programme puts a strong emphasis on innovation and leadership in disciplines like crossmedia journalism and corporate communications. It is suitable for all bachelor students interested in learning more about innovative content strategies and multimedia production across platforms as well as about corporate communication strategies. The programme encompasses 30 ECTS in total.

Innovative Content Strategies


Leadership 6 ECTS
Content Management 4 ECTS
International Content Production 8 ECTS
Innovation Management 6 ECTS
Corporate Communications 6 ECTS

This minor offers an innovation environment for new ways of developing and presenting content in today's convergent media landscape. It will be taught in English and international exchange students gather together with regular degree seeking students. A specific benefit of studying in Stuttgart is the state of the art equipment in our Convergent Media Center and our multidisciplinary approach. This minor is suitable for students with a content oriented background from journalism, media and communication or public relations/corporate communications.

The teaching staff consists of senior practitioners and senior scientists coming from diverse fields. Multiple teaching approaches - small groups, news rooms, agile work flows, design thinking, action and project based learning, international visiting lecturers - distinguish the minor from traditional programmes of study abroad programmes by creating a seamless experience for the learner.

The minor Innovative Content Strategies will enable students to rethink content production and find solutions to content challenges as well as develop innovative content models in the area of digital media, with particular focus on:

  • framing digital content production
  • figuring out new technology for content creation
  • research into innovation processes and leadership
  • user-oriented content development
  • agile content management
  • changing corporate communication landscape

For questions concerning the minor contact Prof. Dr. Lars Rinsdorf


Name: Prof. Dr. Lars Rinsdorf  Elektronische Visitenkarte
Phone: 0049 177-3553144
Function: Professor of Innovative Content Strategies in Crossmedia Journalism
Main research areas:
Reception of media
Quality and diversity of journalistic content and products
Newsroom management
Innovation in media companies


For more information please download the Flyer Minor "Innovative Content Strategies"  (PDF, 0.2 MB)


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