Step 1: Check requirements

As a first step, please check if you meet all requirements for applying for Social Media Marketing & Management. 
You can find the requirements here:  Requirements

Step 2: Download and fill out the application form

The application form includes relevant personal information as well as guiding questions for your personal essay. Please write about your skills, experience, and ambitions. You should also provide reasons for choosing this course, information about any relevant previous experience, and your career plans. Please answer the questions truthfully.

Download

Step 3: Submit your application form

When you have filled out your application form, please upload the form together with a document that shows that you will have finished school by August 2025. If you have already finished school, please upload your school leaving certificate. If you are still attending school, please provide your last report card that shows the grade you are attending. Before you upload the document, please check if you have provided a valid e-mail adress because otherwise we will not be able to contact you.

Please make sure that you name your documents in the following way:

Application form: last name_first name_application2025, e.g. smith_julia_application2025

School document: last name_first name_school2025, e.g. smith_julia_school2025

Application deadline:

Entrance Exam 2: 30.6.2025

Please submit your documents only once. You will not receive a confirmation e-mail after uploading them. If you do not see an error message, the upload was successful. The password required for uploading is "SMMPhase2".

Upload

Step 4: Take the English language test

After evaluating the submitted application documents, we invite the best candidates to the second selection round which consists of an English language test and an interview. If you are selected for the second round, you will get an invitation e-mail with information regarding the language test, as well as the day and time of your test session and interview. The language test and interview will be conducted online. You will need a computer, headphones, and a reliable internet connection. 

Step 5: Take part in the interview

All candidates with a B2 or higher English level may take part in the interview. The interview will give you a chance to get to know us and ask any questions about the program. In the interview we will focus on your motivation to study Social Media Marketing & Management and your personal background. The interview will take about 10-15 minutes and we will do it on Zoom.
In the invitation e-mail, you will receive relevant information regarding the day and time of your interview as well as the Zoom link.

After the interview you will receive a certificate stating the overall grade you have achieved in the entrance exam. The entrance exam counts 70 %, your final school leaving grade counts 30 %. 

Step 6: Apply

For the application, you need the certificate showing the results of the entrance exam as well as your school leaving certificate. If you have a foreign qualification, please check the requirements section. You must upload your application documents via HdM's SELMA system. Your admission status will be communicated to you through this system.

The new application round for 2025 will start on March 1st, 2025.

International applicants from non-EU/EEA countries who do not have a German higher education entrance qualification need to apply for entrance exam 1. All other international applicants can apply for either entrance exam 1 or 2. However, as your school leaving certificates have to be recognized by the Studienkolleg Konstanz, we recommend applying for entrance exam 1.

In 2025 there will be two dates for the entrance exam:
Entrance exam 1
May 20, 2025 Deadline for uploading the application form (the upload button is further up on this page)
June 2, 2025 Online English test (for invited applicants only)
June 5/6, 2025 Online interviews (for invited applicants only)
June 10, 2025 Deadline for uploading all application documents (for invited applicants only, school leaving certificates and recognitions of certificates can be uploaded until July 15, 2025) (upload via HdM's SELMA system)

Entrance exam 2
June 30, 2025 Deadline for uploading the application form (the upload button is further up on this page)
July 7, 2025 Online English Test (for invited applicants only)
July 10/11, 2025 Online Interviews (for invited applicants only)
July 15, 2025 Deadline for uploading all application documents (for invited applicants only) (upload via HdM's SELMA system)