Application Process
The Social Media Marketing & Management degree program admits 20 students each winter semester. To apply, you must first successfully complete the entrance examination (more information below). After passing the entrance exam, you must upload your application documents via HdM's SELMA system. Your admission status will be communicated to you through this system.
Admission procedure
The entrance exam consists of two rounds. In the first round, all applicants must submit an application form (which includes a personal essay). In the second round, selected candidates will be invited to take an online English language test and participate in an online interview. A procedural grade is then calculated for each applicant. This grade is composed of the school leaving grade, which accounts for 30 %, and the entrance exam results, which account for 70 %. The procedural grade determines the admission ranking.
Admission to the program is granted to the top 20 applicants in the ranking.
Timeline for admissions procedure:
The new application round for 2025 will start on March 1st, 2025.
International applicants from non-EU/EEA countries who do not have a German higher education entrance qualification need to apply for entrance exam 1. All other international applicants can apply for either entrance exam 1 or 2. However, as your school leaving certificates have to be recognized by the
Studienkolleg Konstanz, we recommend applying for entrance exam 1.
In 2025 there will be two dates for the entrance exam:
Entrance exam 1
May 20, 2025 Deadline for uploading the application form
(find application form and upload button here)
June 2, 2025 Online English Test (for invited applicants only)
June 5/6, 2025 Online Interviews (for invited applicants only)
June 10, 2025 Deadline for uploading all application documents (for invited applicants only, school leaving certificates and recognitions of certificates can be uploaded until July 15, 2025)
(upload via HdM's SELMA system)
Entrance exam 2
June 30, 2025 Deadline for uploading the application form
(find application form and upload button here)
July 7, 2025 Online English Test (for invited applicants only)
July 10/11, 2025 Online Interviews (for invited applicants only)
July 15, 2025 Deadline for uploading all application documents (for invited applicants only)
(upload via HdM's SELMA system)
Find out more about each step of the application process here:
Application Step By Step
