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Sandbox Program


You have an ingenious business idea? You wonder how to implement and finance it? You have your own start-up but it's not going well yet? The crew of the generator puts galactic ideas into a stable orbit and provides plenty of energy for start-ups in Stuttgart's IT and creative industries.

You have an innovative business idea, but don't know how to put it into practice? You still lack basic knowledge on the topic of company foundation? You would like to have active support through workshops, mentors and a funding pot? Then the Sandbox is the right place for you!

The SANDBOX, the accelerator for start-ups from the creative industries, has been around since August 2017 and has since become so successful that it is one of eight official state accelerators in Baden-Württemberg.

The Sandbox offers a range of training courses tailored to the specific needs of start-up teams and young companies from the creative industries.

In workshops, seminars and coaching sessions, participants receive intensive support in developing their business model and implementing their project. In terms of content, the focus is on imparting extensive knowledge on all topics related to the start-up process. Among other things, topics such as business modeling, project management, financing, law or marketing are covered. In addition, there is the possibility to take advantage of individual coaching sessions that are specially tailored to the respective team of founders. Translated with (free version)

All sandbox teams are accompanied by two mentors at once, internal consultants from the Startup Center, who help with all organizational questions, and industry mentors from the field, who support with start-up experience, a comprehensive network and industry knowledge. Events, network meetings and company visits provide impulses, provide insight and create synergies. This enables our founders to establish valuable contacts with experts, like-minded people, supporters or potential customers.

All participants are allowed to work in our Coworking Space Playpark for six months and also receive financial support in the form of a special funding pot. This means that marketing and sales costs can be subsidized up to a total amount of 1,500.

Participation in the sandbox is free and open to all.

Further information is also available on the Sandbox website



Lisa Lang
Sandbox Program
Dorothee Mathes
Sandbox Program


Visit us at

Nobelstr. 5, ground floor

Mail address

Generator | HdM Startup Center

Hochschule der Medien

Nobelstr. 10

70569 Stuttgart


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