The Visual Media Lab (VMLab) is concerned with all kinds of time based media and visual storytelling like short film fiction and non-fiction, animation, visual effects, interactive exhibitions, media art, virtual reality, real-time installations et cetera. The VMLab is headed by the departments VFX, Film and Event Media in the study program Audiovisual Media and is thus part of the Faculty of Electronic Media. The VMLab researches the field of visual literacy.
The connotation of the term literacy has been expanded by the importance of images and visual media in contemporary culture. More than ever before, today's society depends on the transmission of information through images. Visual literacy is the ability to comprehend and interpret information conveyed in images.
Our interest lies in better understanding the power and impact of images in digital media, finding new design approaches, and questioning and expanding traditional designs through experimental methods. We experiment with new technologies and tools, as well as reflect and explore their impact and interpretation for innovative storytelling.
Key questions we're dealing with:
- How can HDR (High Dynamic Range) technology be used to steer attention in storytelling?
- How is the perception of authenticity and the rhythm of moving images affected by HFR (Higher Frame Rates)?
- How does Color Grading change the atmosphere and interpretation of a story?
- Which film scenes benefit from highly saturated colors for wide gamut displays?
- What is the potential of digital color grading in documentary films without compromising credibility?
- What opportunities arise for image production through depth information in virtual cinematography, such as light field acquisition?
- How does innovative light and display technologies change interactive spaces of perception?
- How is the cinematographic toolset extended by depth information?
The working group is formed by Prof. Katja Schmid, Prof. Stefan Grandinetti, Prof. Ursula Drees and Prof. Jan Adamczyk.