Success Factors for Automotive Premium Brands at the Beginning of the 21st Century in Response to the Change of Luxury and Societal Changes
Dissertation Project in Progress - by Nadine Adam
The concept of luxury especially in mature markets is massively changing. What are the implications and success factors for automotive premium brands in this context in the future? This is the focus of the current PhD project of Ms. Nadine Adam at the University of the West of Scotland in cooperation with Hochschule der Medien Stuttgart.
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- Nadine Adam
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