How Creatives Work
Findings of the Trend Survey Creative Industries Baden-Württemberg
Cultural and Creative Industries (CCIs) represent highly innovative companies with a great economic potential in growth and jobs. Beyond their direct contribution to the GDP, CCIs are important drivers of economic and social innovation in many other business sectors. Political leaders recognized the economic importance of the CCIs as well as their role in the digital transformation towards the information society. The CCIs itself cover a number of different cultural sectors (e.g. architecture, artefact, design, film, music, performing arts, publishing, radio & TV) as well as creative sectors (e.g. advertising, software & games), whose "raw material is their ability to imagine, create and innovate" (EU Greenbook).
The CCIs are also a leading sector in entrepreneurial activities and they bring new business ideas and new work scenarios to the market. Although there are many economic figures on the CCIs, there are only a few studies, that explore the challenges, the strategies and the specific situation of creative workers itself. The results of the trend survey series "Creative Industries Baden-Württemberg" are closing this gap with empirical results concerning challenges, strategies, cooperation models and specific work situation. Following results can be summarized:
The CCIs ...
- push the digital transformation with innovation and entrepreneural spirit,
- are mostly very small and young companies,
- have highly educated & motivated entrepreneurs (e.g. slash-slash biographies),
- handle with specific and often precarious work situations (e.g. part time jobs),
- manage creativity and business challenges (e.g. time pressure, changing requirements),
- cooperate for (open) innovation and even to survive as a small company,
- are experiencing with new work approaches (e.g. co-working spaces, work-life-blending),
- are an important economic sector in urban and in rural areas (e.g. economic clusters),
- integrate the cultural perspective in a changing world.
Vortrag auf Veranstaltung: International Interdisziplinary Scientific Conference “Media and Media Culture – European Realities”
Veranstaltungsort: Osijek (HR)
Datum: 04.05.2017 bis 05.05.2017
Weiterführende Links:
Conference Website
Autoren
- Name:
-
Prof.
Dr. Martin Engstler
- Forschungsgebiet:
- Creative Industries, New Work (Coworking, Innovation Labs), Service Innovation, Sustainable Services & Urban Revitalisation, Change Management, Hybrid Project Management
- Funktion:
- Dekan
- Lehrgebiet:
- Dienstleistungsmanagement, Service Engineering, Innovationsmanagement, Organisation, Change Management, Digitale Transformation, Projektmanagement, Kreativwirtschaft
- Studiengang:
- Wirtschaftsinformatik und digitale Medien (Bachelor, 7 Semester, Zulassung bis SS 2014)
- Fakultät:
- Fakultät Information und Kommunikation
- Raum:
- I121, Nobelstraße 8 (Nobelstraße 8)
- Telefon:
- 0711 8923-3172
Eingetragen von
- Name:
-
Prof.
Dr. Martin Engstler
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