Abschlussarbeit

Asymmetric partnerships

The effect of individual competence in open innovation partnership formation with startups

Purpose – The existing literature on open innovation (OI) focuses mainly on

large enterprises and only a few on small and medium-sized enterprises (SMEs),

leaving only a brief analysis of the use of OI for startups. This paper aims at

closing this gap and contributing to a better understanding of which skills startups

and especially their founders need in order to be selected by established

companies for OI partnerships. The partner formation process will be presented

and a competency model will be developed. Furthermore, the challenges and

advantages of OI for asymmetric partners will be demonstrated.

Design/methodology/approach – The research is explorative and aims at

theory-based practical indications. Quantitative methods are used for data

collection and analysis. The derived competence model will be tested for its

relevance in search of suitable startups for an OI partnership with established

companies. This is achieved by a conjoint experiment and a questionnaire

collecting additional data.

Findings – The paper presents the OI competence model for startup founders.

The research suggests that in particular innovation capability plays an important

role in the selection process of startups for OI partnerships. The developed

competence model is confirmed in the present paper and the significance of the

model is discussed.

Research limitations/implications – The most important limitations arise from

the specific research context, which focuses on partnerships in a non-equityrelated

co-creation relationship. Furthermore, the survey design restricts the

survey as only a limited number of competencies could be assessed by the

recipients without overwhelming the recipients.

Future studies should, therefore, consider applying an adaptive conjoint analysis

(ACA) to investigate a more complex model of competencies with a larger

sample.

Autoren: Teresa-Anna, Reidt
Seiten: 123

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