Veranstaltungsbeschreibung

147230a Business Models

Zuletzt geändert:	10.12.2023 / Wittenzellner
EDV-Nr:	147230a
Studiengänge:	Digital Design (Master, 3 Semester, Zulassung ab Wintersemester 2023/2024), Prüfungsleistung im Modul Business Models in Semester 2 Häufigkeit: S24
Dozent:	Heiko Hammer
Sprache:	Deutsch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	5
Workload:	15 Termine zu je 2 SWS = 22,5 Zeitstunden Vor- und Nachbereitung der Vorlesung: 15 Termine zu je 1,5 Zeitstunden = 22,5 Zeitstunden Vorbereitung und Erbringung des Leistungsnachweises = 15 Zeitstunden Gesamter Zeitaufwand (Workload) = 60 Zeitstunden
Prüfungsform:
Beschreibung:	Die Master-Studierenden arbeiten eng mit Gründerteams (z.B. aus dem HdM-Generator) zusammen, um Einblicke in die Dynamik des Gründungsprozesses zu gewinnen. Das Designteam selbst profitiert davon, dass die Startups in Spe oder in Gründung bei der iterativen Definition von Elementen des Geschäftsmodells (Wertversprechen, Wertschöpfung, Wertsicherung) helfen. Die Master-Studierenden nutzen das Reallabor und können im Vergleich mit der Basisliteratur gleichzeitig das empirische Phänomen der "Business Models" im Vergleich zu den theoretischen Business-Model-Archetypen und deren Media Readyness Level empirisch untersuchen. Der Digital Design Masterkurs dient als Prototyp eines Realkonzepts für ein Business Model Design Lab. Dieses bietet auch Kooperationsmöglichkeiten für Intrapreneure in Unternehmen, d.h. transformationsorientierte Projekte mit dem Ziel der Geschäftsmodellinnovation (Fokus: Digitales Entrepreneurship, KI, transformative Nachhaltigkeit) und KMU-nahen Modellierungsoptionen SBSC, SBMC, SPB. Die DD3-Studierenden können Ihre Vorerfahrungen an Mock-ups, Designstudien oder funktionalem Prototyping in das Business-Model-Design nach dem IKIGAI-Prinzip oder der ValuePyramid von BAIN integrieren. Sie können ausprobieren, experimentieren, entdecken und entwickeln. Das Business Model Design Lab Konzept fördert somit die Vernetzung von gekorenen Freelancern und Gründungsinteressierten untereinander.
English Title:	147230a Business Models
English Abstract:	Master's students work closely with start-up teams (e.g. from the HdM Generator) to gain insights into the dynamics of the start-up process. The design team itself benefits from the fact that the startups in spe or in foundation help with the iterative definition of elements of the business model (value proposition, value creation, value preservation). Master's students use the real-world laboratory and can at the same time empirically investigate the empirical phenomenon of "business models" in comparison with the theoretical business model archetypes and their media readiness levels in comparison with the basic literature. The Digital Design Masterclass serves as a prototype of a real-world concept for a Business Model Design Lab. This also offers cooperation opportunities for intrapreneurs in companies, i.e. transformation-oriented projects with the aim of business model innovation (focus: digital entrepreneurship, AI, transformative sustainability) and SME-related modeling options SBSC, SBMC, SPB. DD3 students can integrate their previous experience of mock-ups, design studies or functional prototyping into the business model design according to the IKIGAI principle or BAIN's ValuePyramid. They can research, try and experiment according to the lecturer´s 4D-Innovation-Process-Model "Discover, Design, Develop and Deliver." The Business Model Design Lab concept thus promotes the networking of designated freelancers and those participants who are interested in founding a company with (each) other(s).
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