Wissenschaft und Forschung an der HdM

2018 annual Conference of the International Media Management Academic Association (IMMAA) at Stuttgart Media University (Hochschule der Medien)

The 2018 annual Conference of the International Media Management Academic Association (IMMAA) was held from 13^thto 15^thof September at Stuttgart Media University (Hochschule der Medien) in Germany.

The program of the conference, under the motto "The Exciting World of Media Management - Strategic Media Management & Media Business Models" included 47 paper presentations and three panel discussions: The following topics were discussed in the three panels discussions with practitioners/managers from the media industry: "High Technologies & Implications for the Media", "Future Challenges for the Media Industry" and "eSports as new Phenomenon for the Media Industry".

More than 65 participants from 21 countries had also the chance to attend an interactive exhibition on eSports business, which was prepared by students of the Media Management program of the Faculty Electronic Media at Hochschule der Medien (Stuttgart Media University). 

Dr. Paulo Faustino (President of IMMAA) and Professor Dr. Uwe Eisenbeis (conference host) were particularly pleased with the high number of countries and scholars represented by the participants and the high proportion of young academics.

Autoren

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