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English Abstract:
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Wichtig: Die einzige Möglichkeit einen Platz in dieser LV zu bekommen ist:
1. Am "Wahlfach-Kick-off am 19.9.2022" via Zoom teilzunehmen. Zoom-Link und weitere Infos hierzu in Moodle unter "WM7-Wahlfachvergabe":https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=4525
2. Eintragen in die "Interessentenliste" über die Moodle-Abfrage zu dieser LV. Diese Liste ist hier zu finden: In Moodle unter "WM7-Wahlfachvergabe":https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=4525
3. Abwarten, bis wir Zu- und Absagen verschicken.
If you are an international student being accepted to the "Advertising Minor" study track, you have a seat secured already.
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In this course students will be introduced to conceptual and technical principles for designing and creating digital screens.
Lerning goals
Part 1: Conceptual design orientated approach
Understanding the conceptual basics of screen design.
- Screen design: past, present, future
- Interaction
- Usability
Understanding the design process.
- Phases of a website project
- Creating a site map
- wireframe tools and stencils
Making a page layout.
- Visual hierarchy
- Colors and color schemes
- Visual flow
- Grouping and alignment
- Visual look & feel guides
Part 2: Technical design oriented approach
Gain practical experience on how to to build a simple screen design from scratch using HTML (structure) & CSS (styling).
Learn how to make a page layout.
- Floating Concept
- Introduction to frameworks
Learn how to add text, images, video, social plug-ins.
Learn how to add navigation & interaction to a screen.
- Navigational elements
- Interaction with JavaScript / jQuery
Introduction to “Responsive Design”.
The lectures will be a mix of theoretical parts and many hands-on exercises.
The course will be marked based on the realization of a screen design and the documentation that relates to it.
The lectures and all materials will be mainly in english.
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