Social media marketing is an important tool within digital marketing and is the fastest-growing field of marketing at the moment. It allows companies to utilse their social media channels (such as Facebook, Instagram, Twitter etc.) to advertise, communicate and integrate customers in processes like product and service design. Managing the social media channels of a company is a challenging but extremly interesting area of work.
If you love being creative and a strategic thinker at the same time, social media marketing and management is the perfect field for you. You can work with different types of organizations, from brands to agencies to nonprofits, or even start your own freelance business. You can choose a role that matches your skills and interests, such as:
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Social media manager: You get to plan, execute and monitor the social media strategy of an organization. You create awesome content, share it on various platforms like Facebook, Instagram, Twitter, LinkedIn and more, and engage with your followers. You also measure and report on how well your social media campaigns are doing and what you can improve.
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Social media specialist: You focus on one or more specific areas of the social media strategy, such as content creation, community management, influencer marketing, paid advertising or analytics. You work closely with the social media manager and other team members to make sure your social media efforts are aligned and consistent.
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Social media strategist: You are the visionary behind the social media vision and goals of an organization. You do research and analysis to understand your target audience, your competitors and the best practices. You also set the social media guidelines, policies and tone of voice for the organization and advise the social media team.
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Social media consultant: You are your own boss and offer your expertise and services to clients who need help with their social media marketing and management.You can work on different projects or on a long-term basis, depending on what your clients want. You can provide various services, such as social media audits, strategy development, training, coaching, content creation, campaign management and more.
Social media marketing and management is a fun and rewarding career path that gives you endless opportunities to grow and learn. If you are passionate about social media and want to make a difference, this is the career for you.
