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Overview

Do you want to master the art of online marketing and become a social media professional?

If this is what you want to achieve, Social Media Marketing & Management is the perfect degree program for you.
It is a Bachelor of Arts (B.A.) program in English that teaches you everything you need to know about social media marketing and management.
You will learn how to create engaging content, analyze data, and use AI tools to boost your company´s online presence.
You will also gain a solid foundation in business and media management, which will help you succeed in any industry.

By the end of this degree, you will be able to:

develop and implement effective social media campaigns for different platforms, audiences, and goals.
monitor and measure the performance and impact of your social media activities using various metrics and tools.
apply ethical and legal principles to your social media practices and ensure compliance with relevant standards and regulations
identify and respond to emerging trends, challenges, and opportunities in the social media landscape.
use AI in different areas of application, such as market analysis, content creation, decision making.
communicate and collaborate effectively with diverse stakeholders, both online and offline
speak English and German in the business environment.