337074a Multimedia Storytelling

Zuletzt geändert:	28.05.2024 / Mullaewa
EDV-Nr:	337074a
Studiengänge:	Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Multimedia Storytelling in Semester 1 Häufigkeit: immer Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Multimedia Storytelling in Semester 1 Häufigkeit: nur WS Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Multimedia Storytelling in Semester 1 Häufigkeit: immer
Dozent:	Prof. Dr.-Ing. Kresimir Vidackovic
Sprache:	Englisch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	5
Prüfungsform:
Bemerkung zur Veranstaltung:	Englisch
Beschreibung:	Fundamental concepts of multimedia storytelling with a business focus Dramaturgy and narrative structures, three act structure, hero's journey, screenplay structure Basic elements of storytelling, archetypes, master plots and plot types Storytelling in a business context Patterns for key experiences: brand archetypes, roles, myths, scripts, symbols and rituals Master plots in business Specifics of interactivity in multimedia storytelling applications Digital, multi-channel, cross-media, trans-media, interactive and collaborative storytelling
English Title:	Multimedia Storytelling
English Abstract:	The course teaches the fundamentals of multimedia storytelling and addresses the theoretical aspects as well as the creative conception of students’ own multimedia storytelling applications. Theoretical contents include: Dramaturgy and narrative structures Fundamental elements of storytelling Specifics of interactivity in multimedia storytelling applications Transmedia, interactive and collaborative storytelling Best practices of successful storytelling campaigns Conceptual project work consists of: Conception of own multimedia storytelling application Description of storytelling and multimedia elements Development of simple mockup with selected media for visualization Visualization and presentation of results
Literatur:	Campbell, J. (1999): Der Heros in tausend Gestalten, Insel-Verlag, Frankfurt a.M., Leipzig, 1999 Field, S. (2001): Filme schreiben – Wie Drehbücher funktionieren, Europa Verlag, Hamburg, 2001 Frenzel, K., Müller, M., Sottong, H. (2004): Storytelling – Das Harun-al-Raschid-Prinzip: Die Kraft des Erzählens fürs Unternehmen nutzen, Carl Hanser Verlag, München, Wien, 2004 Herbst, D. G. (2014): Storytelling, 3. Auflage, UVK Verlagsgesellschaft, Konstanz, München, 2014 Lanzenberger, W., Müller, M. (2012): Unternehmensfilme drehen – Business Movies im digitalen Zeitalter, 2nd edition, UVK Verlagsgesellschaft, Konstanz, München, 2012 Müller, M. (2014): Storytelling: Die Kraft des Erzählens für die Unternehmenskommunikation nutzen, SCM, Berlin, 2014 Sachs, J. (2012): Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, Harvard Business Review Press, Boston, 2012 Tobias, R. B. (2012): 20 Master Plots and How to Build Them, 3. Auflage, Writer‘s Digest Books, Blue Ash, 2012 Truby, J. (2007): The Anatomy of Story: 22 Steps to Becoming a Master Storyteller, Faber and Faber, New York, 2007 Vogler, C. (1997): Die Odyssee des Drehbuchschreibers, Zweitausendeins, Frankfurt a.M., 1997 Weitere Literatur finden Sie in der HdM-Bibliothek.