| Zuletzt geändert: | 27.05.2025 / Sorace |
| EDV-Nr: | 337077c |
| Studiengänge: |
Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Mediensysteme
in Semester
2
Häufigkeit: immer
Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Introduction to International Business
in Semester
1
Häufigkeit: immer
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Dozent:
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Imran Khan, Prof. Dr. Jan Kirenz
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Sprache:
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Englisch
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Art:
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-
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Umfang:
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2 SWS
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ECTS-Punkte:
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3
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Workload:
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3 ECTS = 90 hours workload
13 lectures of 1,5 hours workload = 19,5 hours
preparation, reading and homework = 30,5 hours
Incoming students: preparation of 2 quizz sessions, coaching, execution of quizzes = 40 hours
OMM students: preparation for oral exam = 40 hours
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Prüfungsform:
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Beschreibung:
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Topics of this course
Introduction: the media industry
Business models in media industries
Social Media business models
International Business aspects for Media companies
Upon completing you will
… acquire a profound understanding of the basic structure as well as the problem areas in the media industries in international markets
…understand the challenges and future perspectives of different media industries
…have got an insight on the growing synergies between print and online journalism, and the growth of independent journalism through blogging
…be able to transfer economic tools to media companies
…understand the intercultural dynamics of the doing business internationally
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English Title:
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Introduction to international business
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English Abstract:
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Upon completing you will
… acquire a profound understanding of the basic structure as well as the problem areas in the media industries in international markets
…understand the challenges and future perspectives of different media industries
…have got an insight on the growing synergies between print and online journalism, and the growth of independent journalism through blogging
…be able to transfer economic tools to media companies
…understand the intercultural dynamics of the doing business internationally
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Literatur:
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Wild & Wild: International Business and the challenges of Globalisation, Pearson, 2019
Meyer, Erin: Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures, New York, 2014
Wirtz, Bernd: Medien- und Internet-Management. Wiesbaden, 2016
Kolker, Robert: Media Studies - An introduction. Wiesbaden, 2009
Artz, Lee: Global Entertainment Media - A Critical Introduction. Wiesbaden, 2015
Links to case studies and other reading materials for class discussions will be provided during the first lecture.
Further literature in the HdM-Bibliothek (library).
Weitere Literatur finden Sie in der HdM-Bibliothek.
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Internet:
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Course materials will be provided on the Moodle platform (Link: https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=2895).
Students shall self-enroll for the course on the Moodle prior to the first class
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