Diese Website verwendet nur technisch notwendige Cookies. In der Datenschutzerklärung können Sie mehr dazu erfahren.

Zum Hauptinhalt springen
Logo, Startseite der Hochschule der Medien

Open call for City Business Starter



Short Description

The development of an open call for entrepreneurs which can apply for an consultation voucher. This consultation voucher can be used by the business during the settlement in one of the selected empty floor spaces. Different types of consultation services are available with the voucher in order to tailor the offer to the needs for the businesses.


To fill empty floor spaces with innovative retail and small businesses, to help those businesses settle in these locations and therefore foster their commitment to the locations.

Implementation Steps


1. Preparation of Open Call



2. Implementation of Open Call




3. Implementation of voucher




4. Evaluation of call and voucher

Tool Developer

CCIS, RDA LUR, Studio Komplekt, Gabrovo Municipality


Gabrovo (Bulgaria), Kamnik (Slovenia)


1-2 months for call, individual length for implementation


Communication material/ design

Involved People

Project partners, municipalty, relevant public partners


Open Call for City Buisness Starter (full description)

Value Proposition Canvas

Hero´s Journey Canvas

Sustainable Business Model Canvas



Open Call flyer - call for applications for the promotion of regional small businesses coming from Creative Industries


  • Retail & small businesses are essential for revitialisation
  • Increasing the attractiveness of locations for new businesses, visitors & locals
  • Revitalisation of the city centre & inspiring follow-up actions 


  • Difficult to attract floor spaces that have been empty for a longer period
  • Struggle of businesses during the pandemic
  • Promotion of Open Call to reach enough applicants