Shop Window Designs
The development of creative shop window designs in empty floor space windows is a great chance and a very flexible and low-threshold communication measure to draw attention for local creatives, initiatives and projects.
To take advantage of empty floor space windows in the inner city areas and display stories about local "heroes” especially from the Creative Industries, but also retail, gastronomy and cultural initaitives to promote their visibility.
1. Get into "Storytelling"
2. Qualitative interviews
3. Story development & window shop design
4. Piloting media production
WRS & HdM
Media production (e.g. video, website, posters, flyers)
Communication/information design (e.g. agency)
Possible rent of empty window shops
Project management, development team (story developer), coach/ advisor on Storytelling, shop window owner, citizens, local government
Shop Window Designs (full description)
Hero´s Journey Canvas
Before and After - window shop designs in Herrenberg by students of Stuttgart Media University
Simple but effective communication tool for raising awareness for projects, partners, local heros, etc.
Very pandemic-friendly format
Involvement of the citizens right from the beginning
Finding the right balance between suitable stories and a certain degree of abstraction
Convincing shop owners and landlords to use their shop windows
Convincing the city government to support the initiative through promotion and further (legal) requirements