Shop Window Designs
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Short Description
The development of creative shop window designs in empty floor space windows is a great chance and a very flexible and low-threshold communication measure to draw attention for local creatives, initiatives and projects.
AIM
To take advantage of empty floor space windows in the inner city areas and display stories about local "heroes” especially from the Creative Industries, but also retail, gastronomy and cultural initaitives to promote their visibility.
Implementation Steps
1. Get into "Storytelling"
2. Qualitative interviews
3. Story development & window shop design
4. Piloting media production
Tool Developer
WRS & HdM
Location
Herrenberg (Germany)
Duration
4 Months
COSTS
Media production (e.g. video, website, posters, flyers)
Communication/information design (e.g. agency)
Possible rent of empty window shops
Involved People
Project management, development team (story developer), coach/ advisor on Storytelling, shop window owner, citizens, local government
Downloads
Shop Window Designs (full description)
Storytelling Canvas
Hero´s Journey Canvas
Persona Canvas
Impressions
Before and After - window shop designs in Herrenberg by students of Stuttgart Media University
Opportunities
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Simple but effective communication tool for raising awareness for projects, partners, local heros, etc.
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Very pandemic-friendly format
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Involvement of the citizens right from the beginning
Challenges
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Finding the right balance between suitable stories and a certain degree of abstraction
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Convincing shop owners and landlords to use their shop windows
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Convincing the city government to support the initiative through promotion and further (legal) requirements
