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Study. Understand. Do.

Installation

New Eyecatcher on Campus

Distinctive mark, orientation mark, meeting point or selfie-spot – three almost two-meter high red letters made of hot-dip galvanized and powder-coated steel decorate the green grass next to the building in Nobelstr. 8 since October, 18th 2019. The "H", the "d" and the "M" are representing "HdM" – Hochschule der Medien. The letters are welcoming students, staff and guests on campus.

Impressions of the event
(Fotos: Andreas Koch, Florian Müller)

Klicken Sie auf ein Bild um die Fotostrecke zu starten.


Prof. Dr. Bernhard Dusch, Peter Marquardt, Prof. Dr. Alexander W. Roos, rector at HdM, and Prof. Dr. Andreas Koch (from left to right) infront of the new letters, Foto: Florian Müller

Prof. Dr. Bernhard Dusch, Peter Marquardt, Prof. Dr. Alexander W. Roos, rector at HdM, and Prof. Dr. Andreas Koch (from left to right) infront of the new letters, Foto: Florian Müller

Each letter weighs 200 Kilos. A concrete base was made for the letters and both were put in place by a crane. The inauguration of the letters took place during the first senate session of winter semester 2019/2020. The installation is a present from students enrolled in the bachelor's degree courses Audiovisual Media and Integrated Product Design. It was given to the rectorate by Prof. Dr. Bernhard Dusch. "The letters fit perfectly to those two creative bachelor degree programme's", states the study dean of Integrated Product Design. "They represent the implementing skills of HdM students. We are not only able to develop ideas; we have an hands on approach to them."

The installation should be seen as an identification point, connecting the analogue with the digital world, by spreading over social media. Peter Marquardt, Chancellor at HdM, hopes, that those three letters are going to become a symbol of HdM: "The new eyecatcher on campus envisions the creativity of our institution."

Prof. Dr. Andreas Koch, study dean of the Bachelor's programme Audiovisual Media was the project leader for the installation.

RELEASED ON

29. Oktober 2019

CONTACT

Prof. Dr. Andreas Koch

Audiovisuelle Medien

Telefon: 0711 8923-2249

E-Mail: kocha@hdm-stuttgart.de

Prof. Dr. Bernhard Dusch

Integriertes Produktdesign

Telefon: 0711 8923-2802

E-Mail: dusch@hdm-stuttgart.de

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