Bachelorstudiengänge

Do you want to turn your passion for social media into a career? Do you want to learn how to create awesome content that reaches millions of people and helps businesses grow? Do you want to be at the forefront of the latest trends and technologies in marketing? If you answered yes to any of these questions, then you should check out the Social Media Marketing & Management course!

This course will teach you everything you need to know to become a successful social media manager. You will learn how to use different social media platforms to achieve various goals, such as increasing brand awareness, customer loyalty, engagement, leads, and website traffic. You will also learn how to research trends and customer needs, and how to sell products and services directly through social media.

But this course is not just about content creation and media production. It is also about understanding the business and strategic aspects of social media management. You will learn how to plan, execute, and evaluate social media campaigns, and how to use different tools and methods to measure and improve your performance. You will also learn how to use artificial intelligence (AI) to enhance your social media skills and solve complex problems. AI is a cross-cutting topic that is integrated into all modules of the course, so you can learn how to apply it in different contexts and scenarios.

The course is divided into two parts: a foundation course and an advanced course. In the foundation course, you will learn the basics of business administration, content creation, and media production. In the advanced course, you will focus on social media, management, and marketing tools. You will also do an internship in a company of your choice, where you can apply your knowledge and skills in a real-world setting. In the last two semesters, you will work on interdisciplinary projects with other students and practice partners, where you can tackle practical challenges and showcase your creativity and innovation.

The course uses innovative teaching and learning methods and has a small number of students per semester, so you can get the best possible learning experience and achieve your full potential. The course lasts seven semesters and ends with a Bachelor’s thesis. After completing the course, you will receive a state-recognized degree Bachelor of Arts (B.A.).

ADMISSION

The course starts only in the winter semester. You need to pass an entrance exam to get admitted to the course. You can find more information about the entrance exam here: Admission.