+++ PLEASE NOTE: This programme runs only in Summer Semester! +++

"The ability to both read and write visual information, the ability to learn visually, to think and solve problems in the visual domain - will, as the information revolution evolves, become a requirement for success in business and in life," says Dave Gray.

Visual fluency is now as vital as verbal fluency for succeeding in studies and in life. We communicate through visual media, and often this is visual digital media like video art, games, environments, immersive spaces, and installations in museums and public spaces. This course introduces principles of visual narratives, art history, communication, media theory, design thinking, and cognitive psychology. Thus, students will gain a deeper understanding of how meaning is created and sensation is evoked through visuals.

The Minor program Media Arts consists of interactive seminars, lectures, workshops, and excursions. The main emphasis of all courses is on developing the understanding of visual concepts and contemporary art work, as well as designing and creating visuals responding to the individual art reception experience. The Minor focuses on teamwork, constant feedback and reflection, professional case studies, and creative experiments.

Please note:
To attend this Minor students are required to have a CEFR level B2 or higher in English (i.e. intermediate/upper intermediate).

You should also have experience in media design and production. You are required to submit a portfolio of your creative media work  (websites, reels, or any other online samples). The portfolio needs to be submitted as a web link (preferred) or a PDF file. Please also bring your own laptop with you.

During the semester we do excursions in Germany and Europe. Only a part of your travel expenses will be reimbursed. Your personal contribution will be an estimated fee of 300€.

Your agreement to the terms and conditions for HdM media productions, specified in the HdM production manual (which you will receive prior to your studies), as well as to the assignment of exploitation rights (Rechteabtretung) are prerequisites for being accepted to this Minor program.