Nur in mobiler Ansicht

Modul Mobile Advertising and Brand Engagement

Modul:

224460 Mobile Advertising and Brand Engagement (Pflichtmodul im Grundstudium), Minor: Advertising

Modulverantwortlicher:

Prof. Dr. Jürgen Scheible

ECTS-min./max.:

5 / 5

Workload:

Seminar:
15 Termine zu je 4 SWh = 45 Zeitstunden
Vor- und Nachbereitung:
15 Termine zu je 4 SWh = 45 Zeitstunden
Anfertigen des Entwurfs:
4 Tage zu je 8 Zeitstunden = 32 Zeitstunden
Gesamter Zeitaufwand = 122 Zeitstunden

Modulprüfung:

Kompetenzprofil

Lernergebnisse:

In this module students will learn about:

the specifics of designing Mobile Apps for Advertising and brand engagement purposes.

how to analyze user needs in the field of Advertising and brand engagement.

how to address those needs in a situated, location specific setting.

how to build a concept design, based on a User Centered Design process for designing Mobile Experiences. (Persona, User Journey, Scenario, Task model, Prototype)

The goal for the final project task is to build a concept design including a user Interface design for a Mobile App (mock-up or functional prototype).

Students will be introduced to a series of relevant topics such as:

How Online advertising works

The Opportunities of Mobile Advertising

Customer Life cycle & Mobile Loyality

SoLoMo - The Social Local Mobile Movement

Mobile Augmented Reality

Gamification

Mobile User Interaction with Public Screens

By completing the final project work students get equipped with key qualifications such as team work, social- and communicative skills.

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