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Modul English for Marketing

Modul:823373 English for Marketing (Wahlpflichtmodul im Grundstudium), Sprache: Englisch
Modulverantwortlicher: Dr. Barbara Garzia-Jansen
ECTS-min./max.: 2 / 2
Workload: 12 dates à 2 hours per week (attendance) plus self-study.
Requirements for obtaining ECTS credits and language course certificate:
  • Compulsory attendance
  • Preparation and follow up of classes in self-study
  • Active participation in class
  • Mid-term examination or presentation
  • Passing the final examination
    • The final, overall grade consists of partial performances (KMP) that must be achieved over the entire duration of the course
    Please note:
    Regular attendance is mandatory and will be assessed: 85% of the course is to be completed in presence, this also applies to online - distance teaching formats, via videoconference. Make sure that you do not miss more than two classes (4 SWS). This way you will be admitted to the final examination!
    Active participation in class (peer and group works, discussion) incl. verbal skills will be evaluated.
    The course ends with a written and verbal final examination which usually takes place on the last day of the course. To successfully pass the examination, at least 60 percent must be achieved in total.

    Modulprüfung: KMP
    Formale Zulassungsvoraussetzungen: Entry requirement is at least a Level B2+ or C1 of the Common European Framework of Reference for Languages (CEFR) based on: The result of the Oxford Placement Test (OOPT) with a score ranging between 81 to 100 (C1) points OR a certificate from a previously completed B2 or C1 course at the HdM Language Centre.
    Kompetenzprofil
    Lernergebnisse:Course outline: This course is designed to prepare students to communicate effectively in Marketing and PR. We will raise your awareness for the linguistic, communicative and cultural implications in commercial texts. You will receive vital background information on marketing, advertising and PR in the English-speaking world. We will be discussing representative examples for good/ bad marketing, and analyze the stylistic features of effective commercial texts. In groups, you will create commercial texts to be discussed in class, and develop a realistic marketing/ PR project to be presented at the course (incl. critical questions from the audience). At the end of the semester, you should be able to interpret and produce commercial texts (webpages, emails, newsletters, brochures, radio/ TV ads, etc.), and make strategic use of relevant linguistic means to sell yourself and your services/ products.

    Skills trained:
      Commercial business communication
        Intercultural communication
          Discussion skills
            Meeting skills
              Presentation skills
                Reading comprehension
                  Text competence
                    Descriptive, concise style
                    Weitere Angaben einblenden
                    Voraussetzung für dieses Modul: -
                    Dieses Modul ist Voraussetzung für:-
                    Bemerkung:Eingangsniveau C1
                    beinhaltet folgende Lehrveranstaltung(-en):
                    EDV-Nr Lehrveranstaltung Art  SWS  ECTS  Prüfungsform
                    823373a English for Marketing C1 - 2 2 KMP
                    * kennzeichnet Prüfungsvorleistungen