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Modul Marketing in the Digital Era

Modul:

339004 Marketing in the Digital Era (Wahlpflichtmodul im Grundstudium)

Modulverantwortlicher:

Prof. Dr. Sarah Spitzer

ECTS-min./max.:

5 / 5

Workload:

The workload is 150 hours.

Modulprüfung:

KL, 90 Min

Kompetenzprofil

Lernergebnisse:

On finishing this module. students

- will know key marketing terms and be able to use them
- will have a basic understanding of the most important aspects of marketing
- will be able discuss the marketing mix and point out relevant alternatives in all four fields
- will understand the different ways business is conducted in different social media companies
- will have acquired a profound understanding of the basic structure as well as the problem areas in the business sectors of social media (Commerce, movies, audio, publishing, platforms, social, …)
- will understand the challenges and future opportunities of different business sectors
- will be able to discuss business models in the social media industry
- will be able to understand and appreciate the international/intercultural dynamics at play

Weitere Angaben einblenden

Voraussetzung für dieses Modul:

Dieses Modul ist Voraussetzung für:

beinhaltet folgende Lehrveranstaltung(-en):

EDV-Nr

Lehrveranstaltung

Art

SWS

ECTS

Prüfungsform

339004a

Introduction to Marketing

339004b

Management of Social Media Companies

* kennzeichnet Prüfungsvorleistungen