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Modul Marketing Analytics

Modul:

224360 Marketing Analytics (Wahlpflichtmodul im Grundstudium)

Modulverantwortlicher:

Prof. Dr. Felix Rafael Maria Weißmüller

ECTS-min./max.:

3 / 3

Workload:

15 appointments of 2 Semester hours per week = 22.5 hours Preparation of the practical work/presentation: 4 days of 8 hours each = 40 hours Total time required = 85 hours 15 Termine zu je 2 SWh = 22,5 Zeitstunden Anfertigen der Praktischen Arbeit/Präsentation: 4 Tage zu je 8 Zeitstunden = 40 Zeitstunden Gesamter Zeitaufwand = 85 Zeitstunden

Modulprüfung:

Kompetenzprofil

Lernergebnisse:

Understanding Client Needs and Problem-Solving:

Develop the ability to analyze client requirements, identify core marketing challenges, and formulate insightful questions to refine project briefs and strategic approaches.

Proficiency in Marketing Research and Analytics:
Acquire the ability to conduct both qualitative and quantitative market research, including advertising effectiveness analysis, web analytics, and social media analytics, ensuring data-driven decision-making.

Strategic and Creative Campaign Development:
Learn to design and implement marketing campaigns, integrating various communication tools and digital media channels to address real-world business challenges.

Hands-on Experience with Industry Cases:
Engage with practical case studies, applying theoretical knowledge to solve marketing challenges in collaboration with industry partners.

Measuring and Evaluating Marketing Effectiveness:
Develop skills in assessing and optimizing the impact of marketing and communication strategies through key performance indicators and analytical tools.

Weitere Angaben einblenden

Voraussetzung für dieses Modul:

Dieses Modul ist Voraussetzung für:

beinhaltet folgende Lehrveranstaltung(-en):

EDV-Nr

Lehrveranstaltung

Art

SWS

ECTS

Prüfungsform

224360a

Marketing Analytics

* kennzeichnet Prüfungsvorleistungen