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Veranstaltungsbeschreibung

226203a Innovation Management

Zuletzt geändert:25.09.2017 / von Carlsburg
EDV-Nr:226203a
Studiengänge: Crossmedia-Redaktion/Public Relations (Bachelor, 7 Semester), Prüfungsleistung im Modul Innovation Management in Semester 6
Häufigkeit: immer
Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Innovation Management in Semester 1
Häufigkeit: S18; W18/19; S19; W19/20; S20
Dozent: Prof. Dr. Lars Rinsdorf
Sprache: Deutsch
Art: V,P,Ü
Umfang: 4 SWS
ECTS-Punkte: 6
Prüfungsform:
Beschreibung: In this module you learn to develop and enhance editorial concepts for specific target groups. You get in touch with different useful tools in editorial strategy development and you are able to apply them to a concrete project. Moreover, you learn to define, manage, and lead innovation processes in organization like media companies. You learn to apply different research methods on editorial issues and to make editorial decisions based on empirical results. The module is part of the minor “Content Strategy” and is taught in English.
English Title: Innovation Management
English Abstract: In this module you learn to develop and enhance editorial concepts for specific target groups. You get in touch with different useful tools in editorial strategy development and you are able to apply them to a concrete project. Moreover, you learn to define, manage, and lead innovation processes in organization like media companies. You learn to apply different research methods on editorial issues and to make editorial decisions based on empirical results. The module is part of the minor “Content Strategy” and is taught in English.
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