339004a Introduction to Marketing
| Zuletzt geändert: | 10.04.2024 / Özkan |
| EDV-Nr: | 339004a |
| Studiengänge: |
Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Marketing in the Digital Era
in Semester
1
Häufigkeit: nur WS |
| Dozent: | |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 2 SWS |
| ECTS-Punkte: | 3 |
| Prüfungsform: | |
| Beschreibung: |
Marketing basics: terms and concepts
The marketing mix: Product, Price, Promotion and Distribution Collect information: Introduction to market analysis and target groups Definition of marketing goals and strategies |
| English Title: | Introduction to Marketing |
| English Abstract: | In this course you will learn the fundamentals of marketing. |