Veranstaltungsbeschreibung

226203a Innovation Management

Zuletzt geändert:	08.11.2023 / Sandhu
EDV-Nr:	226203a
Studiengänge:	Crossmedia-Redaktion/Public Relations (Bachelor, 7 Semester), Prüfungsleistung im Modul Innovation Management in Semester 6 Häufigkeit: immer Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Innovation Management in Semester 1 Häufigkeit: immer
Dozent:	Robin Knapp,  Carmen Woletz
Sprache:	Deutsch
Art:	V,P,Ü
Umfang:	4 SWS
ECTS-Punkte:	6
Workload:	6 ECTS; this means a total of 180hs.
Prüfungsform:
Bemerkung zur Veranstaltung:	Deutsch/Englisch
Beschreibung:	In this module you learn to develop and enhance editorial concepts for specific target groups. You get in touch with different useful tools in editorial strategy development and you are able to apply them to a concrete project. Moreover, you learn to define, manage, and lead innovation processes in organization like media companies. You learn to apply different research methods on editorial issues and to make editorial decisions based on empirical results. The module is part of the minor “Content Strategy” and is taught in English.
English Title:	Innovation Management
English Abstract:	In this module you learn to develop and enhance innovative concepts for specific target groups from a user centered perspective. You get in touch with different useful tools in strategy development and you are able to apply them to a particular project. Moreover, you learn to define, manage, and lead innovation processes in organization like media companies applying agile management tools. You learn to apply different research methods on issues and to make decisions based on empirical results. The module is part of the minor Journalism and Communication Management and is taught in English.