114211a Crossmediales Produkt- und Innovationsmanagement

Zuletzt geändert:	01.04.2023 / Schlüter
EDV-Nr:	114211a
Studiengänge:	Mediapublishing (Bachelor, 7 Semester), Prüfungsleistung im Modul Crossmediales Produkt- und Innovationsmanagement in Semester 3 Häufigkeit: immer Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Crossmedia Product and Innovation Management in Semester 1 Häufigkeit: nur WS
Dozent:	Prof. Dr. Okke Schlüter
Sprache:	Deutsch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Prüfungsform:
Bemerkung zur Veranstaltung:	Unterrichtssprache Englisch Teilnehmerbeschränkung (nur MP7&PUB)
English Title:	Crossmedia Product & Innovation Management
English Abstract:	The convergent usage of media requires convergent products and services from publishes houses and media companies. Students therefore learn to conceive and design crossmedia products. The basics of Product Management are provided by abook of Steven Haines. For Innovation Management, students learn to use DesignAgility, the adaptation of Design Thinking for the media industry. Students apply these skills in mixed teams to real world challenges taken from the publishing industry. They develop innovative cross media solutions which they present towards the end of the semester (Practical work / Presentation) Learning outcome: Students will be able to analyse crossmedia products and to design innovative (cross)media products using Design Thinking (DesignAgility) Steven Haines: The product manager's desk reference (2014); Stefanie Quade / Okke Schlüter: DesignAgility – Toolbox Media Prototyping: Developing Media Products with Design Thinking Using Agile Methods (2019)