339014a Marketing Tools and Analytics
| Zuletzt geändert: | 10.04.2024 / Özkan |
| EDV-Nr: | 339014a |
| Studiengänge: |
Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Marketing Tools and Analytics
in Semester
4
Häufigkeit: unregelmäßig |
| Dozent: | |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 4 SWS |
| ECTS-Punkte: | 5 |
| Prüfungsform: | |
| Beschreibung: | In this course you will be introduced to different types of tools used in marketing. You will learn how they work and what insights can be gained. You will use some of the tools to collect and analyze data. Furthermore, you will learn how to draw conclusions and provide feedback to management. |
| English Title: | Marketing Tools & Analytics |
| English Abstract: | You will learn how marketing tools work, find out about tools available on the market, get hands-on experience in using them, and learn how to analyze the data and what conclusion to draw. |