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Innovation Day

HdM Innovation Day

Abstracts

HdM meets R: Datananalyse für Ein- und Umsteiger - R ganz praktisch für Einsteiger und Wechsler von Excel oder SPSS. Oder: Was ich schon immer über R fragen wollte, aber mich nie getraut habe.

10:00 - 11:30 Uhr | Raum S003 (N10a)
Beschreibung
Wir zeigen, was R anders (und natürlich) besser macht, als andere Software-Lösungen: von der Installation bis zum produktiven Einsatz für Einsteiger an einem praktischen Fallbeispiel. Der Track richtet sich an alle, die mit quantitativen oder qualitativen Daten arbeiten (von der Abschlussarbeit bis zum Forschungsprojekt). Wir legen einen besonderen Fokus auf den Wechsel von kommerzieller Standardsoftware wie Excel, Stata oder SPSS. Achtung: der Workshop wird „hands-on“ umgesetzt, d.h. bitte Laptops mit der aktuellen Installation von R (www.r-project.org) und RStudio (www.rstudio.com) mitbringen!

Veranstalter
Die Initiative HdM meets R mit Prof. Dr. Jan Kirenz & Prof. Dr. Swaran Sandhu

Zielgruppe
Studierende, HdM-Angehörige, Besucher

HdM meets R: Datananalyse für Ein- und Umsteiger - Einsatz von R in der Hochschullehre: Best practices Initiative HdM meets R

11:45 - 13:15 Uhr | Raum S003 (N10a)
Beschreibung
Wir zeigen an praktischen Beispielen, wie sich R in der Hochschullehre oder Projekten einsetzen lässt und bieten viel Raum für praktische Fragen. Der zweite Block vertieft den Track mit praktischen Beispielen aus unserer Lehrerfahrung.

Veranstalter
Die Initiative HdM meets R mit Prof. Dr. habil. Roland Mangold, Prof. Dr. Jan Kirenz, Prof. Dr. Swaran Sandhu

Zielgruppe
Studierende, HdM-Angehörige, Besucher

Vorträge der PreisträgerInnen des Etzold-Preises für die beste und innovativste Abschlussarbeit an der HdM

14:15 - 15:45 Uhr | Raum S003 (N10a)
Beschreibung
Preisträgerin für das Wintersemester 2018/19 ist Anika Bader mit ihrer Bachelor-Thesis "Embodied Needs - Konzeption und prototypische Umsetzung von multimodalen Bedürfniskarten"

Außerdem Preisträger für das Wintersemester 2018/19 ist Benjamin Müller mit seiner Master-Thesis "Entwicklung und Untersuchung elektroakustischer Maßnahmen zur Reduktion der Störwirkung von Hintergrundsprache in offenen Büroumgebungen”

Preisträgerin für das Sommersemester 2019 ist Lilly Sparenberg mit ihrer Bachelor-Thesis "Konzeptionierung eines optimierten und softwaregestützten Prozessablaufs für den administrativen Bereich der Faltschachtelproduktion"

Veranstalter
Hochschule der Medien, Prof. Dr. Nils Högsdal

Zielgruppe
Studierende, HdM-Angehörige, Besucher

DIMENSIONS OF CREATIVITY - Insights into current studies of the research department CREAM (engl.)

10:00 - 11:30 Uhr | Raum S004 (N10a)
Abstract
1. Coworking – a progressive work model not only for the creative industries. (Engstler, Heinzel)

2. The potential of co-creation for Generation Z. (Stürner, MA graduate)

3. It’s about technology! Is it? Strategies and strategic behaviour in the media industry.
(Ciepluch, Eisenbeis)

4. Creative Cities. Creative Minds. How environments foster creativity – case studies from Toronto, Montreal, Heidelberg & Mannheim. (Kühnle, Michel)

Organiser
CREAM: Creative Industries & Media Society with Prof. Dr. Uwe Eisenbeis, Prof. Dr. Martin Engstler, Prof. Dr. Boris Kühnle, Prof. Dr. Burkard Michel, Magdalena Ciepluch, Viktoria Heinzel, Rahel Stürner

Target group
Students, HdM-Members, Visitors

Global Campus Studio - Virtual Collaborative Creativity across Borders (engl.)

11:45 - 12:15 Uhr | Raum S004 (N10a)
Abstract
Global Campus Studio develops the skill set for virtual cooperation at the future workplace of our students. Rana Latif from the Dean's Office at FCAD will present the concept of Global Campus Studio, insights from collaborative projects with HdM will be presented by Okke Schlüter (Mediapublishing) and Sabiha Ghellal (Mobile Media).

Further information
The Faculty of Communication and Design (FCAD) at Ryerson University is very similar to HdM and one of its preferred partners. In close cooperation we create new formats and experiment with new ways of learning and exchange students as well as instructors.
Global Campus Studio is a concept for collaborative courses and projects between FCAD and its partner universities. Join the sesssion to find out in which way you could possibly cooperate with Global Campus Studio.

Organiser
Prof. Dr. Okke Schlüter (Mediapublishing)

Target group
Students, HdM-Members, Visitors

Experiential Learning (engl.)

12:15 - 12:45 Uhr | Raum S004 (N10a)
Abstract
Experiential learning is a holistic approach that emphasizes creating knowledge through experience. Ooligan Press, an award-winning student-run publishing company, is central to the experiential learning approach at the master’s book publishing program at Portland State University in the US. Through the vital combination of experimentation with reflection, Ooligan Press is a case study of how experiential learning can be integrated and what benefits this teaching approach has.

Organiser
Prof. Dr. Rachel Noorda (Portland State University)

Target group
Students, HdM-Members, Visitors

Curricular Flexibility through Directed Studies Courses (engl.)

12:45 - 13:15 Uhr | Raum S004 (N10a)
Abstract
For institutions seeking flexibility in the curriculum, it can be challenging to respond quickly to new and emerging technologies and student requests for highly specialized courses. Sometimes, there may be an opportunity to deliver a course only once, such as in response to a visiting scholar, or an institution may wish to test a new course before incorporating it permanently into the curriculum. These scenarios can be challenging in a traditional curriculum with defined course titles and descriptions.
Directed studies or special topics courses offer a helpful solution to such scenarios, allowing curricular flexibility and responsiveness, accommodating student needs and maximizing the ability to share the expertise of visiting or guest scholars in areas of emerging interest.
This presentation, based on experiences at Ryerson University, will present options and trends for planning and delivering a directed studies course in an undergraduate curriculum. Strategies to inform, engage and evaluate students acr

Organiser
Prof. Ian Baitz (School of Graphic Communications Management, Ryerson University)

Target group
Students, HdM-Members, Visitors

Wissenschaftliches Arbeiten und Research Projekt Print Media (engl./ger.)

14:15 - 15:00 Uhr | Raum S004 (N10a)
Beschreibung
Was machen erfolgreiche Medienunternehmen anders? (Deutsch)

Dialogworkshop "How to attract young people to the print industry?" (English)

Veranstalter
Print Media Management mit Prof. Dr.-Ing. K. Thaler und Studierende

Zielgruppe
Studierende, HdM-Angehörige, Besucher

Paths to a PhD @ Swansea University (engl.)

15:00 - 15:45 Uhr | Raum S004 (N10a)
Abstract
Have you ever thought about doing a PhD? Dr. Louisa Huxtable-Thomas from the Swansea University will provide valuable information on PhD opportunities at the Swansea University. Together with Hannah Laura Schneider (currently enrolled in the PhD program at Swansea in cooperation with HdM Stuttgart) we will answer your questions on how to start a PhD

Organiser
Dr. Louisa Huxtable-Thomas (Swansea University)

Target group
Students, HdM-Members, Visitors

Insights into the Master Program in Computer Engineering @ UTCC Thailand (engl.) (engl.)

10:00 - 11:00 Uhr | Raum S202 (N10a)
Abstract
Students from the UTCC Thailand are presenting their master projects during a casual poster session:

Mobile Banking for Blind (Pedcharat Ponraksa): This study aims to develop the prototype for the blind to do the mobile banking.

Framework of MC - Pretty Platform (Sasithon Phiophum): MC-Pretty Marketplace is the website application gathering young good looking and good personality who work in the marketing events and entertainment.

Elderly Service Platform (Naruemon Keawpanta): The main purpose is to develop the elderly service platform using Blockchain technology and smart contract. The expected result is the mobile application for assist the elder to go out for example hospital, supermarket.

Jong’s Intermediate badminton community (Phuthua Phromdee): The main objective of this study is to develop the sport reservation application under Blockchain and smart contract.


Master of Engineering (Financial Technology) UTTC Thailand

Further information

Organiser
Prof. Dr. Suwannee Adsavakulchai and Students (UTCC Thailand)

Target group
Students, HdM-Members, Visitors

Inclusive communication!? – the changing role of professionals in the creative industry. (engl.)

11:00 - 11:30 Uhr | Raum S202 (N10a)
Abstract
Twitter storms and an empowered audience means professionals in the creative industry cannot rely on sending messages. Organizations in the public domain no longer have that power. Alongside that realization comes the insight that in order to be relevant to the public, target groups become stakeholders and the ‘inclusive organization’ is born. The go-betweens between the outside and inside world are the communication professionals and other creatives. They are told to include everybody. Is that even possible? And is the creative professional willing and able to let go of her power role? How does engagement work from the bubble the professional is in himself? And last but not least, is the organization ready to be influenced by its stakeholders? Is inclusiveness part of the DNA of public organizations? Nicolette Bakhuisen is a fellow in the research group for Media, Culture & Citizenship of the Creative Business faculty of the Inholland University of Applied Sciences. She shares outcomes of the co

Organiser
Nicolette Bakhuisen (Hogeschool Inholland)

Target group
Students, HdM-Members, Visitors

IDUX – Interaction Design and User Experience: Current research (engl.)

11:45 - 13:15 Uhr | Raum S202 (N10a)
Abstract
Scheible: Ubiquitous Media and Multimodal Interaction in DisDrone and SmartKitchen research projects

Pagenkopf: User Experience of enhanced media in kitchen environment (SmartKitchen project)

Engeln: Temporal changes in Adaptation and User Experience during highly automated driving (TANGO project)



Further information
Presentation and discussion of results of two projects within IDUX:

1. SmartKitchen: http://scheible.hdm-stuttgart.de/smartkitchen/

2. TANGO (Technologie für Automatisiertes Fahren NutzerGerecht Optimiert): https://projekt-tango-trucks.com/

Organiser
Research Department IDUX: Interaction Design and User Experience with Prof. Dr. Arnd Engeln, Prof. Dr. Jürgen Scheible & Anne Pagenkopf

Target group
Studierende, HdM-Angehörige, Besucher

IDUX – Interaction Design and User Experience: Open lab (engl.)

14:15 - 15:45 Uhr | Raum IDUX-Lab (P04) (Pavillon)
Abstract
Engeln: Test the driving simulator

Scheible: Impressions from SmartKitchen and DisDrone media

Organiser
Research Department IDUX: Interaction Design and User Experience with Prof. Dr. Arnd Engeln, Prof. Dr. Jürgen Scheible

Target group
Students, HdM-Members, Visitors

Research @ Institute for Applied Artificial Intelligence (IAAI) (engl.)

10:00 - 11:30 Uhr | Raum S105 (N10a)
Abstract
Johannes Maucher: Enhancing Decision Tree based Interpretation of Deep Neural Networks through L1-Orthogonal Regularization (30min)

Johannes Theodoridis: Unifying Deeplearning and Symbolic AI - learning to represent objects and relations (30 min)

Jürgen Seitz: Applied AI in Marketing (30 min)

Organiser
Institute for Applied AI with Prof. Dr. Johannes Maucher, Prof. Dr. Jürgen Seitz & Johannes Theodoridis

Target group
Students, HdM-Members, Visitors

Has Deep Learning given us visually intelligent machines? (engl.)

11:45 - 12:30 Uhr | Raum S105 (N10a)
Abstract
The short answer is No.

The application of Deep Learning in the visual domain has produced some exciting results. Convolutional Neural Networks (CNNs) have beaten humans in the accuracy of recognizing objects in the images of some carefully crafted datasets.

But CNNs also exhibit undesired behavior; small changes in the input can lead to wildly different results. An extreme example of this lack of robustness is that by changing just one pixel in an image, the categorization of a CNN can be thrown off entirely.

I will discuss the pros and cons of CNNs and compare them to classical geometry-based computer vision techniques.

Organiser
Dr. Stijn Oomes (Hogeschool van Amsterdam)

Target group
Students, HdM-Members, Visitors

Ripped from the Headlines – Multimedia performance about U.S. immigration crisis (engl.)

12:30 - 13:15 Uhr | Raum S105 (N10a)
Abstract
This Fall, I am engaged with students in developing an original new performance piece focused on the plight and challenges of student immigrants who were brought to the U.S. as small children and who the government refuses to grant citizenship despite growing up, living and being educated in the U.S. These young people, referred to as Dreamers, are now facing possible deportation as our Supreme Court considers the Trump proposal to terminate the temporary status granted under the Obama administration. Our project, a multimedia performance, embodies current stories of real Dreamers, as well as victims of the rise of white supremacy and xenophobia in the U.S., presented via live-performance and social media live-streaming, brought directly to communities most directly impacted by the attack on immigrants and the rise of fascism.

Organiser
Prof. Tanya Kane-Parry (Cal State LA)

Target group
Students, HdM-Members, Visitors

Ausgewählte Forschungsprojekte im Bereich Audiovisuelle Medien

14:15 - 15:45 Uhr | Raum S105 (N10a)
Beschreibung
Aktuelle Forschungsprojekte im Bereich Audiovisuelle Medien

Wir stellen aktuelle Forschungsarbeiten aus den Bereichen Audiovisuelle Medien Master, Institut für Games, Visual Media Lab und Promotionskolleg Digital Media vor. Darunter sind Sensoren mit nicht-regulärem Filtermuster, High Dynamic Range Sensoren mittels speziellem Sensorlayout und Machine Learning Algorithmik, Virtual Reality, Games und Ansätze für neuartige spektrale Bildverarbeitung.

Veranstalter
Studiengang Audiovisuelle Medien Master / Institut für Games / Visual Media Lab / Promotionskolleg Digital Media mit Prof. Dr. Jan Fröhlich und Prof. Dr. Martin Fuchs

Zielgruppe
Studierende, HdM-Angehörige, Besucher

How to better predict car sales (engl.)

10:00 - 11:30 Uhr | Raum Mobile Lab (131) (N10)
Abstract
Referenten sind Studierende aus den Studiengängen Medienwirtschaft und Mobile Medien, die gemeinsam ein Semesterprojekt mit der Firma Porsche durchführen.

Organiser
Institute for Mobility and Digital Innovation with Prof. Dr. Ansgar Gerlicher and Students

Target group
Students, HdM-Members, Visitors

Global View on Leadership (engl.)

10:00 - 12:15 Uhr | Raum 013 (N10)
Abstract
Students from the International Minor Programmes Journalism & Communication Management present the results of their project work on international management styles.

10:00-10:45
Team Fempire: Gender and leadership
In our presentation, the role of gender in leadership will be explored. Three different cases will be presented, including an interview with Muhterem Aras, President of the State Parliament of Baden-Württemberg.

10:45-11:30:
Team VERY International: Adaptive approach
VERY International presents the adaptive approach in leadership theory by using world cases: Chernobyl and Christchurch mosque shootings.

11:30-12:15
Team Milestoners: Servant leadership
What does Jesus have to do with servant leadership - and why is empowering better than control? This and more you'll discover in our presentation!

Organiser
Course of study: Crossmedia-Redaktion/PR with Prof. Dr. Lars Rinsdorf, Prof. Dr. Robert Vaagan and Students

Target group
Students, HdM-Members, Visitors

Verleihungen der Absolventenpreise der Etzold-Stiftung sowie des DAAD-Preises und der DAAD-Studienabschlussbeihilfe

15:45 - 16:30 Uhr | Raum 204 (N10)
Beschreibung
Im Rahmen eines feierlichen Abschlusses des Innovation Days findet im Foyer des Hauptgebäudes die Preisverleihung kürzlich verliehener Auszeichnungen statt:

1.Die Absolventenpreise der Etzold-Stiftung für die innovativsten Abschlussarbeiten im Wintersemester 2018/2019 und Sommersemester 2019

2. Der DAAD-Preis für hervorragende Leistungen ausländischer Studierender an den deutschen Hochschulen

3. Die DAAD-Studienabschlussbeihilfe soll Studierenden die Konzentration auf ihr Studium und einen erfolgreichen Studienabschluss ermöglichen.

Veranstalter
Hochschule der Medien, Prof. Dr. Alexander W. Roos, Prof. Dr. Nils Högsdal

Zielgruppe
Studierende, HdM-Angehörige, Besucher

Verstanden

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