337042a Online Media Case Studies
Zuletzt geändert: | 15.01.2020 / von Carlsburg |
EDV-Nr: | 337042a |
Studiengänge: | |
Dozent: | |
Sprache: | Englisch |
Art: | P |
Umfang: | 2 SWS |
ECTS-Punkte: | 3 |
Workload: |
3 ECTS = 90 hours Workload 12 x 1,5 hours class time = 9 hours 4 x 5 hours case study preparation = 20 hours 1 x 10 hours Group work = 10 hours Final paper = 50 hours |
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul: | Module Internationales Medienmanagement 1 und 2 |
Prüfungsform: | - |
Bemerkung zur Veranstaltung: | Unterrichtssprache Englsich |
Beschreibung: |
In this course we will look at the strategic challenges the media industry is facing. Based on case studies from Harvard Business Publishing different topics such as dealing with technological change, reorganization to increase flexibility and mergers & acquisitions will be analysed.
After having attended this course:
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English Title: | Online Media Case Studies |
English Abstract: | In this course we will look at the strategic challenges the media industry is facing. Based on case studies from Harvard Business Publishing different topics such as dealing with technological change, reorganization to increase flexibility and mergers & acquisitions will be analysed. |
Literatur: |
Harvard Business Publishing Case Studies (Information will be provided in class)
Weitere Literatur finden Sie in der HdM-Bibliothek. |
Internet: | https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=407 |