Veranstaltungsbeschreibung

337077b Introduction to International Business

Zuletzt geändert:	02.09.2019 / Spitzer
EDV-Nr:	337077b
Studiengänge:
Dozent:
Sprache:	Englisch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Workload:	3 ECTS = 90 hours workload 13 lectures of 1,5 hours workload = 19,5 hours preparation, reading and homework = 30,5 hours Incoming students: preparation of 2 quizz sessions, coaching, execution of quizzes = 40 hours OMM studens: preparation for oral exam = 40 hours
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul:	OMM students will have to pass an oral exam that includes content of "Mediensysteme" as well as "introduction to media studies"
Prüfungsform:
Beschreibung:	Topics of this course Introduction: the media industry From Broadsheet to Broadband - the hifostry of media the pitch: Advertising industry Radio and recorded music TV industry Movies and the film industry digital spaces business models in media industries Social Media business models Upon completing you will … acquire a profound understanding of the basic structure as well as the problem areas in the media industries …understand the challenges and future perspectives of different media industries …have got an insight on the growing synergies between print and online journalism, and the growth of independent journalism through blogging …be able to transfer economic tools to media companies …be able to discuss the ways the advertising industry is connected to the media industry (economically and from the perspective of the reader)
English Title:	Introduction to media studies
English Abstract:	Upon completing you will … acquire a profound understanding of the basic structure as well as the problem areas in the media industries …understand the challenges and future perspectives of different media industries …have got an insight on the growing synergies between print and online journalism, and the growth of independent journalism through blogging …be able to transfer economic tools to media companies …be able to discuss the ways the advertising industry is connected to the media industry (economically and from the perspective of the reader)
Literatur:	Wirtz, Bernd: Business Model Management. Speyer, 2016 Wirtz, Bernd: Medien- und Internet-Management. Wiesbaden, 2016 Kolker, Robert: Media Studies - An introduction. Wiesbaden, 2009 Artz, Lee: Global Entertainment Media - A Critical Introduction. Wiesbaden, 2015 Halavais, Alexander: Search Engine Society, Wiesbaden, 2017 Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet:	Course materials will be provided on the moodle platform (Link: https://e-learning.hdm-stuttgart.de/moodle/course/view.php?id=2360). Login information will be provided during the first lecture.