224889a Aktuelles Thema/Gastdozenten
| Zuletzt geändert: | 09.02.2022 / von Carlsburg |
| EDV-Nr: | 224889a |
| Studiengänge: | |
| Dozent: | |
| Sprache: | Englisch |
| Art: | Virtual Classroom |
| Umfang: | 0 SWS |
| ECTS-Punkte: | 0 |
| Workload: | Richtet sich nach Angebot |
| Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul: | - |
| Prüfungsform: | |
| Bemerkung zur Veranstaltung: | Teilnehmerbeschränkung |
| Beschreibung: | |
| English Title: | Topic "Trendwatching" |
| English Abstract: |
Offered as distance Learning course SWS/ECTS: 2 / 2 (Wintersemester 2021/2022) This course is for students of the "Advertsing Minor" study track as well as for other international students that have the right to study at HdM. The course will be taught in Englisch by guest lecturer Quentijn Wulffers from Hogeschool van Amsterdam. Description of the topic: "Trendwatching" Everyone and each industry is interested in what the future could look like. As trend researchers we do not predict the future, but we do try to delve into what could possibly be. Looking into change, zeitgeist and implications in different contexts from a human centric approach is what we do with trend watching and research. How do trendwatchers go from mega trends, to consumer and product/market combinations trends? Would you like to explore and participate in the dynamic and exhilarating world of global trendwatching? would you like to be two years ahead of the competition? trend experts are needed more and more because trends and their implementation play a huge role in an ever-changing world! in this compressed course you will learn the ins and outs of the international trendwatching business. It is a mixture of knowledge (learn a lot about different trends) and application (we will do research and creative exercises also). The goal of commercial trendwatching work is to innovate for clients (on a brand visionary, corporate, product or communication level). A Trendwatcher: is sharp, inquisitive, has an open mind, is internationally minded, is analytical, creative, is able to think conceptual and ‘out of the box’. At the end of the course you have to submit a project work for which you will be graded. |
| Literatur: |
werden in der Veranstaltung festgelegt
Weitere Literatur finden Sie in der HdM-Bibliothek. |